ʻO ODTU Sanat 20 ʻo Ke ʻano ʻike ʻike na Kenarkose Creative he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2020
ODTU Sanat 20 ʻo Ke ʻano ʻike ʻike
Mea Kūʻai: Middle East Technical University
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #97941Ka Hoʻolālā
E Pili Ana iā ODTU Sanat 20 ʻo Ke ʻano ʻike ʻike
No 20 mau makahiki o ODTU Sanat, kahi hanana hoʻolauleʻa makahiki e Middle East Technical University, ʻo ia ka noi i kūkulu ʻia i ka ʻōlelo aʻo e hāpai i ka hopena o 20 mau makahiki o ka ʻahaʻaina. E like me ka noi, ua hoʻonui ʻia ka makahiki 20 i ka paʻa ʻana i ke kiʻi ʻana iā ia e like me ka mea i uhi ʻia e uhi ʻia. Pahu ʻia o nā ʻāpana like i like i ka helu o nā helu 2, a i 0 ka neʻe ʻana i kahi hoʻomālamalama 3D. Hāʻawi kēia mākaʻi i ka manaʻo o ke kaumaha a me ka nui o nā helu e like me ka nalo ʻana o ka ʻaoʻao. Hoʻololi ka koho kala ākea i kahi hoʻohālike me ka naue ʻole o ka wavy 20.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā ODTU Sanat 20 ʻo Ke ʻano ʻike ʻike i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā ODTU Sanat 20 ʻo Ke ʻano ʻike ʻike he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā ODTU Sanat 20 ʻo Ke ʻano ʻike ʻike e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
- Nā Ana a me ka Hoʻopili
- The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
- Nā Lepili
- Visual Identity, Visual Communication, Graphic Design, Branding
- ʻEnehana Hana
- As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
- Pilikia Hoʻolālā
- Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
- Noiʻi
- This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
- Hoʻoulu Manaʻo
- Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
- Ka Lōʻihi o ka Papahana
- The project started in October 2018 in Ankara and finished in March 2019.
- Kaʻina Hana
- Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
- Nā Lālā Hui
- Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin - Nā Kuleana Kiʻi
- All visual materials were designed and produced by Kenarkose Creative.
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
