Delate Ka Polokalamu Kelepona by Roberto M. Paura and Sofie Di Bartolomeo

Delate Ka Polokalamu Kelepona by Roberto M. Paura and Sofie Di Bartolomeo is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima Competition Category.

KeleawePaʻalima· 2020

Delate Ka Polokalamu Kelepona

by Roberto M. Paura and Sofie Di Bartolomeo

Client: Delate Srl

A' Design Award Keleawe Winner in Paʻalima Category

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Verified Award Winner

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Komo Papa Kali Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Delate Ka Polokalamu Kelepona

ʻO Delate ka app mua e hāʻawi ana i kahi kahua kahi e hoʻohuli ʻia ai kēlā me kēia minuke o ka lohi i wahi e hiki ke hōʻiliʻili a hoʻohana ʻia no ke komo ʻana i nā kuʻikahi ma nā huahana a me nā lawelawe. Mālama ka app i ka huakaʻi commuter a helu i nā minuke o ka lohi i hana ʻia e ke kaʻaahi. ʻO kahi hoʻolālā intuitive a maopopo e hāʻawi ana i nā waiwai me ka ʻole e koi i kahi hana ikaika mai ka mea hoʻohana a hāʻawi i kahi ʻōnaehana uku e paipai i kāna hoʻohana ʻana i kēlā me kēia lā ma o ka hoʻololi ʻana i ka pilikia i mea pono.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Delate Ka Polokalamu Kelepona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Delate Ka Polokalamu Kelepona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Delate Ka Polokalamu Kelepona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delate is a system that commuters can use to collect the lost time caused by the trains. Through the app, the users can keep track of the state of the journey and in case of delay they earn points to be spent on deals present in the marketplace of the app. It is the ultimate tools to refund users with discounted products and services offers by third part brands and to turn an inconvenient into an
advantage.
Dimensions & Packaging: iOS, Android.
Tags: Mobile, iPhone, Commuters, Train, Geolocalization, UI, UX.
Production Technology: The UX and UI for Delate were designed in Adobe Illustrator, organized on Axure and then handed off to the development team. Available on mobile, Delate was built using Html, CSS and Javascript. Relevant libraries that have been used include Polymer, Vue.js and Redux. In addition, Dalate uses the open-source database of Viaggiatreno to track the movements of the trains in real-time.
Design Challenge: We wanted to design an app that could be adapted to each country that has a problem with train delays. For this reason, it was very important to keep the user interface and UX as minimal and intuitive as possible. Another aspect that was really important for the app was the structure of the marketplace, that needed to have a great variety of companies both physical and digital in order to cover different audience taste and to be always updated and appealing for the users.
Research: We have calculated that Italian railway commuters lose an average of 3500 minutes per year due to train delays. Therefore we have designed a system that rewards the commuter for each minute of delay caused by a train, to give value to the lost time. Through deep analysis and collaborative process between UX, graphic design, development and accessibility we have conducted user researches followed by prototype testings to assess the accuracy of our design, hierarchy of contents and interaction in order to create and easy and complete experience.
Inspiration: Delate was created for all those commuters who constantly suffer from train delays. Normally the commuter is given a refund after a certain amount of train delay or based on the ticket price that needs to have a minimum value. Our goal was to give to the commuter the refund of the single minute caused by the train and the chance to turn the discomfort into aimed discounts on product and services.
Project Duration: Delate was launched in November 2019.
Operation Flow: Our navigation structure was developed following an extensive amount of tests. We had prototyped out a considerable number of variations of the UI, and put countless iterations in front of the app's users to gauge a better understanding of how they interact with it. Through the monitoring of the train journey, we gained strategic insights about how the system was consuming the phone's battery; when then the users collected points we tested how clear was the process to redeem deals on the marketplace, which brought us to design the use of the app as intuitive as possible, with a reduced consumption of energy.
Team Members: Sofie Di Bartolomeo, UX, Roberto Maurizio Paura, UI, Andrea Provenzale, Backend Developer, Marco Giannone, Business advisor, Marco Maisto, Marketing advisor, Roberto Serritella, Frontend Developer.
Image Credits: Roberto Maurizio Paura