Kala Paʻi · 2020
Dorina Nowill Hōʻike Makahiki
by Ruis Vargas
- A' Design Award Kala 2020 in Paʻi
- CLIENT: Laika
- Estimated Number of Design Views: 32,251
- Verification code 60AD148B94 · Verify this award
Colors
About Dorina Nowill Hōʻike Makahiki
ʻO Dorina Nowill kekahi hōʻike makahiki i hoʻolālā ʻia no kekahi kahua hana e lawelawe ana i nā kānaka makapō a i ʻole nā mea ʻike liʻiliʻi. Hoʻohana ʻia nā kiko Braille ma ka puke holoʻokoʻa, e hana ana i nā huaʻōlelo a me nā ʻano ʻili me ka ʻaoʻao paʻi. Lawe ka poʻi i nā kiko kiʻekiʻe maloʻo, no laila hiki ke heluhelu ʻia ka hōʻike ma o ka hoʻopā ʻana. Paʻi ʻia nā ʻaoʻao me nā waihoʻoluʻu ʻehā ma ka pepa offset, i koho ʻia no kona ʻili puka a hoʻopā. Hoʻopaʻa ka hōʻike i nā hopena o ka makahiki kālā a hoʻonohonoho i nā alakaʻi no ka makahiki aʻe. ʻO ka pahuhopu o ka hoʻolālā ʻana, ʻo ia ka hana ʻana i ka puke i mea komo no kēlā me kēia mea heluhelu.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Dorina Nowill Hōʻike Makahiki i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dorina Nowill Hōʻike Makahiki he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Dorina Nowill Hōʻike Makahiki e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
- Dimensions & Packaging
- Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
- Tags
- Annual report, print, editorial, graphic design, branding identity
- Production Technology
- The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
- Design Challenge
- The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
- Inspiration
- The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
- Project Duration
- The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
- Operation Flow
- The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
- Patents
- Arthur Medeiros
- Image Credits
- Laika Design
