Korea Sport Coach Federation ʻo Ke Kūhaa A Me Ka ʻike Maka by Yena Choi and Jinha Seo

Korea Sport Coach Federation ʻo Ke Kūhaa A Me Ka ʻike Maka by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2020

Korea Sport Coach Federation ʻo Ke Kūhaa A Me Ka ʻike Maka

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation ʻo Ke Kūhaa A Me Ka ʻike Maka

He ʻāpana hoʻoheheʻe no KKFF e hōʻuluʻulu i ka poʻe loea e pili ana i nā haʻuki e pili ana i nā mea pāʻani a i ʻole nā mea hoʻokani pila mua, nā mea aʻo, a me nā mea hoʻokele haʻuki kaluki. Kuhi ʻia ka puʻuwai naʻau mai ka koʻi XY axis, ka mea e hōʻike nei i ka euphoria a ka mea hoʻokūkū a me ke adrenaline, ka hana a ka mea hoʻokele a me ke aloha no kā lākou mau ʻōpio a me ke aloha ākea no nā haʻuki. Hoʻokomo ʻia i ka pahu puʻuwai manaʻo ʻehā mau ʻāpana puʻupuʻu: pepeiao, pua, wāwae, a puʻuwai. Hoʻomaʻomaʻo ka pepeiao i ka hoʻolohe, ʻo ka pua e hōʻailona ai i ka pahuhopu a me ke kuhikuhi, ʻo ka wāwae e hōʻailona ai i ka hiki, a me ka naʻau e hōʻailona ai i ka makemake.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Korea Sport Coach Federation ʻo Ke Kūhaa A Me Ka ʻike Maka i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Korea Sport Coach Federation ʻo Ke Kūhaa A Me Ka ʻike Maka he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Korea Sport Coach Federation ʻo Ke Kūhaa A Me Ka ʻike Maka i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team