Project Yellow ʻo Ka Hoʻolaha Kau Inoa by Yu Chen

Project Yellow ʻo Ka Hoʻolaha Kau Inoa by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2020

Project Yellow ʻo Ka Hoʻolaha Kau Inoa

by Yu Chen

Client: Hubei University of Technology

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow ʻo Ka Hoʻolaha Kau Inoa

ʻO Project Yellow kahi papa hana papahana piha i kālai ʻia i ka manaʻo ʻike o nā mea āpau ma ʻō. Wahi a ka hiʻo koʻikoʻi, e hana ʻia nā hōʻike pālahalaha nui ma nā kūlanakauhale ʻē aʻe, a e hoʻolana pū ʻia nā ʻano moʻomeheu a me nā ʻano hana. Ma kahi e pili ana i ka IP, he Project compelling ke koi aku i ke kiʻi a me ka ʻono hoʻonaninani ikaika e hana i kahi hiʻona kī hoʻohui, e hoʻoilo ai ka poʻe. He kūpono no ka hoʻolaha pūnaewele nui a me ka hoʻolaha pūnaewele, a me ka hoʻopuka o nā derivatives ʻike, he hana hoʻolālā kū hoʻokahi.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Project Yellow ʻo Ka Hoʻolaha Kau Inoa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Project Yellow ʻo Ka Hoʻolaha Kau Inoa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Project Yellow ʻo Ka Hoʻolaha Kau Inoa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen