Fontworks Inc. Tokyo Hana Nui: Hoʻolālā Kūloko o ka Keʻena Nui by Tomohiro Katsuki

Fontworks Inc. Tokyo Hana Nui: Hoʻolālā Kūloko o ka Keʻena Nui by Tomohiro Katsuki is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

KeleaweLoko Hale· 2020

Fontworks Inc. Tokyo Hana Nui: Hoʻolālā Kūloko o ka Keʻena Nui

by Tomohiro Katsuki

Client: Prism Design

A' Design Award Keleawe Winner in Loko Hale Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fontworks Inc. Tokyo Hana Nui: Hoʻolālā Kūloko o ka Keʻena Nui

Kikokikona Puke: He keʻena kūloko ʻo Fontworks Inc. Tokyo no ka hale hana kikohoʻe leka, aia ma ka papahele ʻelima o kekahi hale ma Minato-ku, Tokyo. Uhi ke keʻena i 431 mika hui a hoʻolālāʻia e pili ana i ka hui pū ʻana o ka hana analog a me ka hana kikohoʻe. He pākaukau kālai C ke kākoʻo i nā hana noʻeau a me ka hui pū ʻana ma waena o nā limahana. Hoʻopili mau kekahi pale nui i kau ʻia i waena o ka paia me ka Creative Lab ma Fukuoka, no laila hiki i nā wahi ʻelua ke kamaʻilio pūnaewele. Hāʻawi kekahi noho like me ka alapiʻi kokoke i ka puka komo i nā hālāwai maʻalahi me nā malihini. ʻO nā mea hoʻolālā he papa moe kāpeta, lāʻau, Corian, kila, a me ka papa kolo.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Fontworks Inc. Tokyo Hana Nui: Hoʻolālā Kūloko o ka Keʻena Nui i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fontworks Inc. Tokyo Hana Nui: Hoʻolālā Kūloko o ka Keʻena Nui he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Fontworks Inc. Tokyo Hana Nui: Hoʻolālā Kūloko o ka Keʻena Nui i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fontworks Inc. moved its headquarters from Fukuoka City, Fukuoka Prefecture, to Minato-ku, Tokyo, for the purpose of providing further communication business and expanding our business.
Even in the new office, build have set keywords such as "Fusion of analog and digital", “fusion of creative and engineering”, “work while playing”, and “collaboration among employees” so that we can embody “Character More Freely”
Dimensions & Packaging: AREA:Total 431㎡
Located on the 5th floor of the building.
Ceiling height:CH2900ｍm（slab:H4100ｍｍ）
Tags: Interior, Office, Design ,Font
Production Technology: From paper media to the on-screen era, there are also many such as AR / VR. It extends to dimensions. In addition to creating a typeface that is optimal for the environment in which characters are displayed, it is essential to develop technologies that take into account the environment of the customer being used.Even in the new office, Fontworks have set keywords such as "Fusion of analog and digital", “fusion of creative and engineering”, “work while playing”, and “collaboration among employees” so that we can embody “Character More Freely” Made. Will create, nurture and provide free ideas in our natural environment so that Fontworks can continue to provide services that are close to such changes in the environment.

MATERIAL LIST
1.Original Color Carpet Tile
2.Concrete PVC ＆ Laminated Sheets
3.Wood PVC
4.PAINT
5.Corian
6.Aluminum Paint ＆Laminated Sheets
7.Wood Melamine decorative board
8.Artificial greening
9.OSB pattern Original Laminated Sheets
10.Artificial leather fabric
11.BLACK ＆ WHITE Writing Laminated Sheets
12.Steel（BLACK ＆ WHITE Paint）
13.Cork board
Design Challenge: In 2018, when Fontworks celebrated our 25th anniversary, have formulated a tag line called “Character More Freely” with all our employees, and have been developing specific business activities over the past year. The fonts that Fontworks have consistently provided since our founding are also evolving at a tremendous speed in the environment in which they are used. From paper media to the on-screen era, there are also many such as AR / VR. It extends to dimensions. In addition to creating a typeface that is optimal for the environment in which characters are displayed, it is essential to develop technologies that take into account the environment of the customer being used.
Considering their history and beliefs, it was difficult to give an answer on what the future should be like with their approval.
Research: We used various spreadsheet matrices to extract the root of the design.
Fusing the past and the present to find out what the future should be.
Both conventional and latest are needed, Hybridize them to create a new standard.
Inspiration: On the there is an initial “C” -shaped desk that is common to keywords such as “Creative and Collaboration” that are necessary for a new office environment. In addition, a large display that is always connected to Creative Lab from Fukuoka is installed in the center of the wall to enable active communication between the two sites in online. At the entrance, there was a stair-shaped bench and display, and a space for casual communication with people outside the company was created while ensuring
Project Duration: ADD:Nisshin Aoyama Building 5F, 3-4 Kita Aoyama, Minato-ku, Tokyo, Japan,
The project design started in Feb 2019 in Fukuoka,Japan and finished in July 2019. Construction started in Tokyo in Aug 2019 and finished in Dec 2019.
Operation Flow: The characters have changed from handdraft typefaces to digital fonts with the times, but both co-exist without changing.
Analog and digital, Traditional and new technologies...
People change, but the essence does not change.
Considers the essence of mankind and expressed office space design from the font.
Team Members: 1.Tomohiro Katsuki : PRISM DESIGN
2.Masanori Kobayashi : PRISM DESIGN
3.Yao Di : PRISM DESIGN
4.Naoki Ohtake : Design Studio GAKU
Image Credits: All Photo Image : PHOTOGRAPHER,Katsumi Hirabayashi