ʻO Hak Hi Kong ʻo Ke na Shih Pei, Huang and Chia Lin, Wang he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2020
Hak Hi Kong ʻo Ke
na Shih Pei, Huang and Chia Lin, Wang
Mea Kūʻai: National Yunlin University of Science and Technology
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #99273Ka Hoʻolālā
E Pili Ana iā Hak Hi Kong ʻo Ke
Hoʻohana ka manaʻo i nā manaʻo ʻekolu no ka kūkulu hou ʻana i ka ʻōnaehana CI no Yong-An Fishing Port. ʻO ka mea mua he hōʻailona hou e hana ana me nā ʻike kikoʻī kikoʻī mai nā ʻano moʻomeheu o ka kaiāka Hakka. ʻO ka hana hope, ʻo ia ka mea hana hou o ka ʻike leʻaleʻa, a laila e hoʻokumu i ʻelua mau ʻano mascot e hōʻike ana a ʻike lākou i nā wahi hou no ka alakaʻi ʻana i ka huakaʻi i loko o ke awa. ʻO ka manawa hope akā ʻaʻole ka liʻiliʻi, e hoʻolālā ana i ʻumi mau wahi i loko, e hoʻopuni ana me nā hana ʻoliʻoli a me nā mea ʻai ʻono maikaʻi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Hak Hi Kong ʻo Ke i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hak Hi Kong ʻo Ke he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Hak Hi Kong ʻo Ke e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Nā Ana a me ka Hoʻopili
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Nā Lepili
- Yong An Fishing Port rebranding and early recreation resource planning
- ʻEnehana Hana
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Hoʻoulu Manaʻo
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity. - Nā Lālā Hui
- Chia Lin,Wang
Kākoʻo ʻIa
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.