Strange Pepa Hiʻona by Danyang Ma is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2020

Strange Pepa Hiʻona

by Danyang Ma

Client: Pratt Institute

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #99331

View at A' Design Award Press Release Award Badge

Colors

The Design

About Strange Pepa Hiʻona

Hoʻonohonoho ʻia Strange no kahi hoʻonaninani ʻano hana ʻo Pratt Institute i hoʻopaʻa ʻia i ka makahiki 2019, e kūkākūkā ana i ka pilina ma waena o ke ʻano haʻahaʻa i ke ʻano hoʻokūkū kūʻokoʻa a me nā ʻanoʻike ʻē aʻe hiki ke loaʻa. Ua hōʻike ʻia kahi comedy kūka i kahi ʻano kūlike o ka ʻike ʻia ʻana o ka lawehala ma waena o nā mea hui. Kahi ʻia kēia pākuhi e pili ana i ka noiʻi kūloko a me ka kualima. Hoʻokumu ka hoʻolālā e nā kulekele intersectional a hele i lalo o nā loli kūloko i alakaʻi ʻia e ka loli ma ka hui ʻana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Strange Pepa Hiʻona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Strange Pepa Hiʻona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Strange Pepa Hiʻona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strange is designed for a departmental exhibition Pratt Institute held in 2019, discussing the relationship between humorous situation in a stand-up comedy and the different perspective audiences can get. Stand-up comedy has revealed a vivid instance of how violations are perceived differently among collective identities. This project is based on quantitative and qualitative research. The campaign provokes intersectional perspectives and undergoing social changes driven by shifts in collaboration.
Dimensions & Packaging: 279mm x 431mm
Tags: Poster, Diagram, Infographic
Inspiration: I used the mathematical concept of XYZ axis, associated with the factors of 'time', 'emotion', and 'violation', to create a diagram visual style for the poster.
Project Duration: The project started in March 2019 in Brooklyn and finished in April 2019 in Brooklyn.
Team Members: Independent

Read the Press Release