Miltos Hana Nui: ʻIkena Waihoʻoluʻu, Wahī Pūʻolo na Yuta Takahashi

ʻO Miltos Hana Nui: ʻIkena Waihoʻoluʻu, Wahī Pūʻolo na Yuta Takahashi he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2020

Miltos Hana Nui: ʻIkena Waihoʻoluʻu, Wahī Pūʻolo

na Yuta Takahashi

Mea Kūʻai: Miltos

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

50,553

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #99373

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Miltos Hana Nui: ʻIkena Waihoʻoluʻu, Wahī Pūʻolo

Miltos he hoʻolālā ʻikena waihoʻoluʻu a me ka wahī pūʻolo no kekahi hōʻailona kokoleka. Hoʻonui ka manaʻo i ke kumu manaʻo mai ka hua a i ka pahu i loko o kahi ala mai ka lāʻau a i ka pahu e hōʻike ana i ke ʻala o ka kakao. Hana ʻia ka wahī me ka pepa maikaʻi uliuli pōʻeleʻele me ka hana ʻalohilohi, ka waniki e hōʻike ana i kahi hoʻohālike kilika a me ke kāpala lako gula. Wehe ka pahu e like me ka uhi o kekahi puke a paʻa i kahi kāleka pakuhi ʻono e wehewehe ana i kēlā me kēia ʻono me ka pololei, e like me ka hana ʻana me ka waina. Hoʻokumu ʻia ka pahu ʻano like ʻole ma ke kiʻi o kahi waihona puke. Kākoʻo ka hoʻolālā i kahi ʻike hōʻailona mālie no ka poʻe mākua.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Miltos Hana Nui: ʻIkena Waihoʻoluʻu, Wahī Pūʻolo i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Miltos Hana Nui: ʻIkena Waihoʻoluʻu, Wahī Pūʻolo he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Miltos Hana Nui: ʻIkena Waihoʻoluʻu, Wahī Pūʻolo e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Nā Ana a me ka Hoʻopili: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Nā Lepili: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
ʻEnehana Hana: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Pilikia Hoʻolālā: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Noiʻi: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Hoʻoulu Manaʻo: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Ka Lōʻihi o ka Papahana: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Kaʻina Hana: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Nā Palapala Kuleana: Copyrights belong to Yuta Takahashi, 2020
Nā Lālā Hui: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Nā Kuleana Kiʻi: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020