Bomapp Hoʻolālā ʻIkepili Hōʻailona Kālepa by Taiyoon Lee

Bomapp Hoʻolālā ʻIkepili Hōʻailona Kālepa by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2020

Bomapp Hoʻolālā ʻIkepili Hōʻailona Kālepa

by Taiyoon Lee

Client: Bomapp

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #99409

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bomapp Hoʻolālā ʻIkepili Hōʻailona Kālepa

ʻO Bomapp kahi hoʻolālā ʻikepili hōʻailona kālepa i hana ʻia no kahi hui ʻenehana ʻinikua. ʻO ka inoa Bomapp e hoʻohui ana iā boheom, ka huaʻōlelo Kōlea no ka ʻinikua, me ka huaʻōlelo map. ʻO ka hōʻailona, nā kiʻi kumu, a me ka hoʻolālā holoʻokoʻa e hōʻike ana i ka manaʻo o ka apo ʻana, kahi e hoʻoikaika ai i ka ʻikepili hōʻailona kālepa. Aia i loko o ke logotype ka huapalapala B, i kaha ʻia e hōʻike ai i ka ratio gula. Hoʻohana ʻia ke ana geometrike pololei e hōʻike ai i ka hilinaʻi a me ke akamai ʻoihana, nā waiwai kumu o ka ʻoihana ʻinikua. ʻIke ʻia ka logo ma ka kala hoʻokahi, polū a i ʻole keʻokeʻo, e like me ka ʻano o ke kua.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Bomapp Hoʻolālā ʻIkepili Hōʻailona Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Bomapp Hoʻolālā ʻIkepili Hōʻailona Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Bomapp Hoʻolālā ʻIkepili Hōʻailona Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensions & Packaging: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tags: Bomapp , insurance, finance, branding
Production Technology: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Design Challenge: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Research: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiration: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Project Duration: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operation Flow: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Team Members: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim