Mixed Reality Hana Nui: Ke Kūkulu Hoʻokele Holokalaʻawe by Aleksandr Volkov

Mixed Reality Hana Nui: Ke Kūkulu Hoʻokele Holokalaʻawe by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Hanana a me Mea E Hana ʻIa Nei Competition Category.

KalaHanana· 2020

Mixed Reality Hana Nui: Ke Kūkulu Hoʻokele Holokalaʻawe

by Aleksandr Volkov

Client: Economiton

A' Design Award Kala Winner in Hanana Category

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Colors

The Design

About Mixed Reality Hana Nui: Ke Kūkulu Hoʻokele Holokalaʻawe

Mixed Reality he kūkulu hoʻokele holokalaʻawe launa pū i hana ʻia no kahi kū hōʻikeʻike e pili ana i ka hoʻolālā ikehu o ke kūlanakauhale ʻo Moscow. Ua hoʻokumu ʻia ka hoʻonohonoho ʻana ma ke kumu ʻo Pepper's Ghost, i hoʻonui ʻia me nā papa hou. Hana pū kekahi pā ʻalapine LED ma hope, ʻekolu mea hoʻolele kiʻi ma ka papahele a me nā kukui LED i kau ʻia ma ke kaupaku me ka pepa holokalaʻawe, nā aniani a me ke kani. Hāʻawi ka mālamalama a me ke aka ʻoni i nā mea i hoʻolele ʻia i ka ʻike ikaika o ka hele ʻana mai. Koho nā mea kipa i kumuhana ma kahi pahu hoʻopā a nānā i nā kiʻi a me nā pakuhi e hōʻike a nalowale ai i ka lewa.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Mixed Reality Hana Nui: Ke Kūkulu Hoʻokele Holokalaʻawe i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mixed Reality Hana Nui: Ke Kūkulu Hoʻokele Holokalaʻawe he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mixed Reality Hana Nui: Ke Kūkulu Hoʻokele Holokalaʻawe e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.