Viewing Korean History Primary Function: Ka Hoʻolālā ʻana o ka Uhi Puke Aʻo by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KalaKiʻi· 2020
Viewing Korean History Primary Function: Ka Hoʻolālā ʻana o ka Uhi Puke Aʻo
by Jaehun Kim
Client: Visang
A' Design Award Kala Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #99710The Design
About Viewing Korean History Primary Function: Ka Hoʻolālā ʻana o ka Uhi Puke Aʻo
Ke nānā nei i ka Moʻolelo o Korea he pūʻulu hoʻolālā uhi no ʻekolu puke aʻo moʻolelo. Ua hana ʻia nā uhi no nā haumāna o ke kula waena a me ke kula kiʻekiʻe. He kiʻi kaha maʻalahi ʻano daimana a me ka hoʻonohonoho hua palapala ma waena e hōʻike ana i ka inoa o ke kumuhana a mālama i ka ʻike ʻike o ka pūʻulu i kūlike. Kaʻana like nā puke ʻelua o ke kula waena i ka hoʻonohonoho like. Hōʻike ka uhi o ke kula kiʻekiʻe i ka haumāna hou i pili i nā au like ʻole i loko o kahi ākea hoʻokahi. Kūpono nā pena pili a me ka epoxy i ke kala o ke kua, a kaupalena kahi uhi kīʻaha ʻole i ka ʻāʻī i ka wā e hoʻohana ʻia ai.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Viewing Korean History Primary Function: Ka Hoʻolālā ʻana o ka Uhi Puke Aʻo i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Viewing Korean History Primary Function: Ka Hoʻolālā ʻana o ka Uhi Puke Aʻo he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Viewing Korean History Primary Function: Ka Hoʻolālā ʻana o ka Uhi Puke Aʻo e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are 3 history textbooks, while the concept cover images for middle and high school textbooks is meeting history. The simple diamond-shaped graphic and font in the center express the subject name, keeping the history textbooks’ identity consistent.
- Dimensions & Packaging
- Width 220mm X Depth 14mm X Height 280mm, Weight: 700g, Paper material: Snow White 250g
- Tags
- History textbook, student, Book cover, textbook
- Production Technology
- Various post-processing methods were used to maximize the implementation of the design concept. With the diamond shape at the center, stickers and epoxy were effectively used to match the background color and generate a premium look. No-scratch coating was used for finishing to minimize scratches and tears during use.
- Design Challenge
- Without images of historical artifacts on the cover, users are not easily reminded of the subject content. For this reason, many history textbooks have ended up with similar cover designs. The key task was to implement an idea that differed from the norm, and through much effort the History Viewed by Us concept was created. As a result, Visang history textbooks were able to differentiate themselves and gain much support from students.
- Research
- As many textbooks compete in the market in Korea, a differentiated cover design is a key element to win the competition. Concepts and images that cater to students, in addition to the unique identity strategy for history textbooks, allowed us to differentiate our product from others. More than anything, high user satisfaction is the value sought by Visang history textbooks.
- Inspiration
- Although history can be a difficult subject, it can be made more interesting for them if done right. The cover design expresses the perspective of viewing history to show that studying history can be made easier. For middle school, the two textbooks were configured with the same layout to depict the experience of feeling history in a relaxing way. The cover design of the high school textbook aims to deliver an image of the modern student being connected to different eras in the same space.
- Project Duration
- This project was started March 2019 and finished August 2019 in Seoul, Korea.
- Operation Flow
- The history textbooks provide not only information but also services for communication between students and teachers. Various apps and websites to help teachers teach and students learn enhance user convenience. The services reinforce the brand of Visang history textbooks through a consistent identity.
- Team Members
- Art Director : kyoungmi Yoo
Designer : seyeon Jeong
Designer : yoonjeong Kang
Designer : kyounghee Kim
Designer : jisoo Kim - Image Credits
- VISANG
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