The Mix Land Hale Kūʻai Lole Alanui by Yuan Lijun

The Mix Land Hale Kūʻai Lole Alanui by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

KeleaweLoko Hale· 2020

The Mix Land Hale Kūʻai Lole Alanui

by Yuan Lijun

Client: Xianxiang Design

A' Design Award Keleawe Winner in Loko Hale Category

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Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Hale Kūʻai Lole Alanui

ʻO The Mix Land he hale kūʻai lole alanui ma Hangzhou, Kina. Hoʻomaka ke kumumanaʻo hoʻolālā mai ke kiʻi o kahi keʻena hoʻokolohua a hoʻohana ʻia ka moʻomeheu alanui i ka hōʻike ʻana ma loko. ʻEkolu hoʻokūkū noʻeau hoʻoluli, i kapa ʻia ʻo ka unuhi ikehu, ka hoʻopaʻa ʻana, a me ka pākaukau hoʻoheleleʻi, e hoʻohui ana i ke kani, ka ʻike maka, a me ka hoʻopā ʻana e hana i kahi ʻike launa pū. ʻO ke kala uliuli neona ikaika loa, nā puka makani a me nā puka pani kala like ʻole, a me nā pale kikohoʻe ke hana nei i nā kiko nānā nui. Hiki ke hoʻonohonoho hou ʻia nā hōʻike ma loko o ka wahi ākea, no laila hoʻololi ke kūʻai i nā pono kālepa a me nā pono ʻike hoʻokō like.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā The Mix Land Hale Kūʻai Lole Alanui i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Mix Land Hale Kūʻai Lole Alanui he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā The Mix Land Hale Kūʻai Lole Alanui i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019