AgoraFloreasca UrbanTheory ʻo Ka Hale Kūʻai Leʻaleʻa Kūlanakauhale by Helen Brasinika

AgoraFloreasca UrbanTheory ʻo Ka Hale Kūʻai Leʻaleʻa Kūlanakauhale by Helen Brasinika is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā Hoʻokipa, Leʻaleʻa, Huakaʻi a me Mākaʻikaʻi Competition Category.

GulaHoʻokipa· 2020

AgoraFloreasca UrbanTheory ʻo Ka Hale Kūʻai Leʻaleʻa Kūlanakauhale

by Helen Brasinika

Client: BllendDesign & Research Office

A' Design Award Gula Winner in Hoʻokipa Category

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Verified Award Winner

Verify Award Status for #99905

View at A' Design Award Press Release Award Badge

Colors

The Design

About AgoraFloreasca UrbanTheory ʻo Ka Hale Kūʻai Leʻaleʻa Kūlanakauhale

ʻO ka papahana e pili ana i ka loko, ka ʻāina a me ka hoʻolālā kukui o nā wahi kaiāulu o kahi huakaʻi hou a me ka lawelawe leʻaleʻa liʻiliʻi liʻiliʻi. ʻO ka mea i hāʻawi ʻia ʻo ia ka hana ʻana ma ka hoʻolālā spatial i kahi lewa hoʻomaha, i loko pono o ka puʻuwai o Bucharest. He wahi hōʻuluʻulu hoʻokipa, kiʻekiʻe a me ka ʻike, i hiki ai ke lilo i wahi huakaʻi kaiaulu a me ka mea hoʻolako ʻike. Ua kālele ka manaʻo i ka Research Informed Design, Future Cities design methodology a me Storm Water Management Practices me ka manaʻo e hoʻokumu i kahi kūlanakauhale hoʻomau e apo ʻia e nā mea a pau.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā AgoraFloreasca UrbanTheory ʻo Ka Hale Kūʻai Leʻaleʻa Kūlanakauhale i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā AgoraFloreasca UrbanTheory ʻo Ka Hale Kūʻai Leʻaleʻa Kūlanakauhale he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā AgoraFloreasca UrbanTheory ʻo Ka Hale Kūʻai Leʻaleʻa Kūlanakauhale i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Dimensions & Packaging: The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Tags: Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Production Technology: Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Design Challenge: Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Research: Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspiration: The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Project Duration: Concept Design June 2018, delivery of the project December 2018.
Operation Flow: The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Team Members: BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Image Credits: Arthur Zinz Photography