Lady Already מותג הפרימיום לילדים

Press Kit

Unique Properties

We offer a project focused on world markets for the production and sale of environmentally friendly high-quality children's knitwear in the middle-up price segment with a unique design and based on modern world fashion trends as part of the Affordable Luxury Concept.
This clothing will be released in limited batches on high-quality equipment of knitwear enterprises in Europe made of completely environmentally friendly material.

Dimensions & Packaging

This project for the production of knitwear in the middle-up price segment, corresponding to the quality of the Premium segment.
At the initial stage our products are designed for children aged 3 to 12 years. The product range, in terms of quality and design, corresponds to the most advanced trends in world fashion, but is unique, and the author has received recognition and appreciation from consumers

Tags

knitted children clothes, kids wear, designer kids dress, girl cashmere dress, fashion for kids, kids clothes, kids clothing, children fashion, cashmere kid, children clothing, mini fashion knit for kids, baby girl wears, baby girl style, dresses for girls, clothes for kids, cool kids fashion

Production Technology

How we can improve the utility of our product
It is recognized that knitted material produced using natural yarn is not as easy to care as synthetic one. Therefore during manufacturing we use low-synthetic fiber yarn or blended yarn: Wool-cotton, wool-viscose, wool-silk, or we make the inner layer of viscose or cotton, using certain knitting technologies. Clothes mustn’t prick nor chafe, and the seams mustn’t hamper the movements or running

Design Challenge

The childhood is fleeting. We already know that when we grow up. But the world of our children's fantasies continues to live in us. And who among us, as an adult, did not want to feel like a child, who is cared for, who is loved. And look how our children selflessly love us, they do not judge us, they do not analyze our behavior…

Research

Currently, in opinion of fashion-industry analysts, in the next 5 to 7 years there is expected a trend for reducing of chain store shopping. The consumers are saturated with abundance and lack of diversity. They will be searching for self-expression, shining their personality, or, their personalization via clothing, appearance, anything that will transmit their mood, style, character and habits into the world

Inspiration

Lady Already - Neverland is coming.
Creating our collection for girls from 3 to 12 years of age we thought of what our kids, these small dreamers, want.The majority of small girls dream of becoming princesses, so they want to look like princesses. How can one feel himself being a Fairy or a Princess, Cinderella at a ball or Alice in Wonderland, if she doesn’t have a suitable dress...

Project Duration

Since July 2018 up to July 2019

Operation Flow

We will have an effective investment tool as a result of the project implementation, due to
- Full-cycle production of high-quality knitwear
- Work directly with consumers in B2C mode, almost without intermediaries
- Image making and branding
- Development of internal and external sales channels such as own online store and special online services for customers, as well as online services operated on marketplaces

Patents

Copyrights belong to Elena Starostina, 2018

Image Credits

Image #1: Designer Elena Starostina, Dress for a Girl, 2018.
Image #2: Designer Elena Starostina, Coat for a Girl, 2018.
Image #3: Designer Elena Starostina, Dress for a Girl, 2018.
Image #4: Designer Elena Starostina, Dress for a Girl, 2018.
Image #5: Designer Elena Starostina, Kit for a Girl, 2018.
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5.