The Hub בניין מעורב שימושים by Adel Badrawy

The Hub בניין מעורב שימושים by Adel Badrawy is a highly esteemed winner of the very prestigious 2021 פרס הברזל של A' Design Award in עיצוב אדריכלות, בנייה ומבנים Competition Category.

ברזלאדריכלות· 2021

The Hub בניין מעורב שימושים

by Adel Badrawy

Client: Rawasem Architecture Workshop 'RAW'

פרס הברזל של A' Design Award Winner in אדריכלות Category

13,988

Verified Award Winner

Verify Award Status for #108060

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Hub בניין מעורב שימושים

האב הוא בניין מעורב שימושים הממוקם בריאד, ערב הסעודית. העיצוב מאחד מסעדות, חנויות קמעונאיות קטנות, אזור פנאי גדול לצעירים ושטחי משרדים, כאשר לכל פונקציה כניסה ותנועה אנכית משלה. כל הפונקציות מקובצות תחת גג-חופה גדול אחד, המצל על השטחים שמתחתיו ומזכיר את השוק המסורתי. מסדרונות, גשרים, גני גג ושטחים מגוננים מחברים בין הנפחים השונים. השטח הבנוי הכולל הוא 20,000 מטרים רבועים, מתוכם 8,400 מטרים רבועים הם שטחים חיצוניים ומגוננים.

The Recognition

About the פרס הברזל של A' Design Award

העיצוב The Hub בניין מעורב שימושים זכה בפרס הברזל של A' Design Award, הכרה יוקרתית הניתנת לעיצובים טובים שעומדים בדרישות המקצועיות והתעשייתיות הנדרשות מיצירות מעוצבות היטב. זוכי הברזל מפגינים מיומנות רבה, התמחות גבוהה, הבנה מומחית ויכולת יצירתית של יוצריהם. מהעיצוב The Hub בניין מעורב שימושים מצפים שיהיה יצירה מוערכת מאוד, מוערצת ואהובה שהיא מעשית וחדשנית. העיצוב הזה שזכה בפרס הברזל של A' Design Award משלב את השיטות הטובות ביותר בענף ויש לו מאפיינים טכניים מוכשרים הקשורים לידע מקצועי ולכישרון. העיצוב The Hub בניין מעורב שימושים זוכה לכבוד בזכות היסודיות שלו ומעוצב לספק שיפורים באיכות החיים שעוזרים להפוך את העולם למקום טוב יותר.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mixed-use building. It consists of restaurants, small retail shops, huge recreational area for the youth and finally office areas that are possibly for reastaurants management.
Every single function of these has it's own accessibility and experience, yet all under one roof, in this case 'huge canopy'.
Distributed as the following, the ground and the mezzanine floor accommodate the restaurants. The first floor is for restaurants and a recreational area for youth both totally separated with unique accessibility for each, while the second floor accommodates the office spaces with separated accessibility and vertical circulation.
Dimensions & Packaging: This project has a total BUA of 20,000 m2.
The area is efficiently distributed as follows.
10,100 m2 of rentable indoor and outdoor areas, 2,400 m2 of service areas and 8,400 m2 of outdoor and landscape area.
Tags: commercial, Architecture, Sustainability, Contemporary, mall, AlRiyadh, KSA
Production Technology: Stating the various functions this project accommodates with different privacy levels for each. The design team had to think of this building as a small urban project with different buildings, different heights, and different access with corridors and landscape in between.
Even creating bridges between buildings and roof gardens to make it seem like a living city under one roof.
This small city needed a universal canopy to protect and enhance this feeling of authentic urbanism.
Design Challenge: The big challenge was to design a place that accommodates so many functions with so many different privacy levels for each. Yet all under one roof, with one main entrance, only allowed at the north side.
The Saudi culture has a huge impact when it comes to retail and dining projects like this one.
Since it's culturally not allowed in the malls of KSA for the youth to access malls or food courts by their own unless with a family, the challenge was to distinguish the youth recreational area and separate it from the restaurants to prevent duplication. The same goes to the office areas.
The hot dry climate was also a big challenge. Since it's considered an authentic urban experience, there had to be outdoor spaces, roof gardens and terraces overlooking one of the main axis of Al Riyadh.
The design after all had to provide comfort climate solutions for the users.
Inspiration: As a place of retail, dining and office spaces, the project was inspired mainly by the old traditional market 'souq' in the middle east, where the functions are almost the same.
The narrow corridors passing through the retails, the universal canopy covering the spaces underneath creating an authentic urban experience and protecting people from the direct sun rays, along with the harsh stone covered facades with its traditional pattern.
All designed with a contemporary treatment that fits perfectly with today's retail brands as well as modern day costumers.
Project Duration: This project is located in the heart of Al Riyadh, KSA. It's in the intersection of two main roads, the eastern ring road and Abdullah Bin Rashed road.
The design started in march 2019 and the construction documents are on going.
Operation Flow: The hub gives an authentic urban experience for people dining, playing, working or just walking in the corridors or roof gardens within one universal space.
It serves families who are dining while sending their young ones to a place where they can play and hang out without mixing both zones. A recreational area that also allows individual youths to attend without families.
It gives offices a unique experience to be a part of this small city with it's roof gardens, landscape and connecting bridges, while clearly viewing the city of Riyadh.
Team Members: Lead Architect : Adel Badrawy
Senior Architect : Sarah Ashraf
Architect : Menna Ehab