BFC Super Experience Center עיצוב פנים לחדר תצוגה by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 פרס הכסף של A' Design Award in עיצוב חללים פנימיים ותערוכות Competition Category.
כסףעיצוב פנים· 2021
BFC Super Experience Center עיצוב פנים לחדר תצוגה
by Gustaf Kan
Client: Forte Group Wuhan Company
פרס הכסף של A' Design Award Winner in עיצוב פנים Category
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- Verified Award Winner
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The Design
About BFC Super Experience Center עיצוב פנים לחדר תצוגה
מרכז החוויה העל BFC הוא חדר תצוגה למכירות וחלל פנים קמעונאי בוואהאן, סין. החלל משתרע על פני 4,380 מטרים רבועים בשלוש קומות. תיאטרון אטריום עם נפחים פתוחים וגלריות מחברות מהווה את ליבת התכנון. המשטחים נבנים באמצעות קיפול ופיצול, תוך שימוש בזכוכית, מראות, לוחות מתכת בגימור מראה, רשת מתכת ומסכי LED. מדיה דיגיטלית, מתקנים אינטראקטיביים ותאורה מנחים את המבקרים לאורך מסלול התנועה. חלל הפנים מציג תחילה תוכן של אורח חיים ורק לאחר מכן מכירות נדל"ן.
The Recognition
About the פרס הכסף של A' Design Award
העיצוב BFC Super Experience Center עיצוב פנים לחדר תצוגה זכה בפרס הכסף של A' Design Award, הכרה יוקרתית ביותר הניתנת לעיצובים ברמה הגבוהה ביותר, מרהיבים ומרשימים. זוכי הכסף הם יצירות מבריקות להפליא ויצירתיות מאוד שממחישות את המומחיות, הכישרון והחדות של מעצביהן. מהעיצוב BFC Super Experience Center עיצוב פנים לחדר תצוגה מצפים שיהיה יצירה נפלאה, דגם מופת, מקצועית להפליא וחדשנית לעומק. העיצוב הזה שזכה בפרס הכסף של A' Design Award הוא המצאה בולטת מאוד ומוערצת שמועילה ודוחפת קדימה את גבולות האמנות, המדע, העיצוב והטכנולוגיה. העיצוב BFC Super Experience Center עיצוב פנים לחדר תצוגה הוא יצירה שרבים מקנאים בה, שמעוררת רצונות, מביאה רגשות חיוביים ומציתה התפעלות ופליאה.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
- Dimensions & Packaging
- Area: 4,380 m2
Floors: 3 - Tags
- Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
- Production Technology
- Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen - Design Challenge
- Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark. - Research
- We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space. - Inspiration
- In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
- Project Duration
- This project started in April 2018 in Wuhan city, China and open in August 2020.
- Operation Flow
- emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
- Team Members
- Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang - Image Credits
- Photographer Boris Shiu
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