4Vita Herbs אריזה למשקה צמחים

Press Kit

Unique Properties

The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.

Dimensions & Packaging

The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.

Tags

4vitaherbs, packagingdesign, branding, packaging, healthybeverage

Production Technology

This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.

Design Challenge

The most complicated part was to understand the differences and benefits of all herbs.

Research

Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.

Inspiration

A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.

Project Duration

The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.

Operation Flow

The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.

Image Credits

Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.