Tinkoff Investment סרטון פרסומת

Press Kit

Unique Properties

Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.

Dimensions & Packaging

30 seconds duration

Tags

video, 2d animation, animation, character, advertising video

Production Technology

Cel animation, cutout animation, Adobe After Effects compositing

Inspiration

A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.

Project Duration

Project started and ended in September 2020, it was targeted to russian internet audience.

Operation Flow

Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.