Imagine Center זהות ויזואלית by Satie Eljack is a highly esteemed winner of the very prestigious 2021 פרס הכסף של A' Design Award in עיצוב גרפיקה, איור ותקשורת חזותית Competition Category.
כסףגרפיקה· 2021
Imagine Center זהות ויזואלית
by Satie Eljack
Client: Satie
פרס הכסף של A' Design Award Winner in גרפיקה Category
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The Design
About Imagine Center זהות ויזואלית
המטרה הייתה להשתמש בצורות, צבעים וטכניקת עיצוב בהשראת תנוחות יוגה. עיצוב פנים ומרכז באלגנטיות, ומציע למבקרים חוויה שלווה לחידוש האנרגיה שלהם. לכן עיצוב הלוגו, המדיה המקוונת, האלמנטים הגרפיים והאריזה פעלו בהתאם ליחס הזהב כדי להיות בעל זהות ויזואלית מושלמת כצפוי לעזור למבקרי המרכז לחוות חוויה נהדרת של תקשורת באמצעות אמנות ועיצוב המרכז. המעצבת גילמה את חווית המדיטציה והיוגה בעיצוב.
The Recognition
About the פרס הכסף של A' Design Award
העיצוב Imagine Center זהות ויזואלית זכה בפרס הכסף של A' Design Award, הכרה יוקרתית ביותר הניתנת לעיצובים ברמה הגבוהה ביותר, מרהיבים ומרשימים. זוכי הכסף הם יצירות מבריקות להפליא ויצירתיות מאוד שממחישות את המומחיות, הכישרון והחדות של מעצביהן. מהעיצוב Imagine Center זהות ויזואלית מצפים שיהיה יצירה נפלאה, דגם מופת, מקצועית להפליא וחדשנית לעומק. העיצוב הזה שזכה בפרס הכסף של A' Design Award הוא המצאה בולטת מאוד ומוערצת שמועילה ודוחפת קדימה את גבולות האמנות, המדע, העיצוב והטכנולוגיה. העיצוב Imagine Center זהות ויזואלית הוא יצירה שרבים מקנאים בה, שמעוררת רצונות, מביאה רגשות חיוביים ומציתה התפעלות ופליאה.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
- Dimensions & Packaging
- The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
- Tags
- Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
- Production Technology
- The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
- Design Challenge
- Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
- Research
- Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
- Inspiration
- The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
- Project Duration
- The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
- Operation Flow
- The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.
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