Wink Lashes עיצוב אריזה

Press Kit

Unique Properties

Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.

Dimensions & Packaging

Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm

Tags

packaging, lashes, professional, cosmetics, magic

Production Technology

Сardboard, plastic, foil stamping

Design Challenge

As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.

Research

Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.

Inspiration

The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.

Project Duration

German, Nuremberg the project began in March 2020 and ended in February 2021

Operation Flow

The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.