I Love You From Afar סושיאל

Press Kit

Unique Properties

At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.

Dimensions & Packaging

Stories, Posts, Carrousels

Tags

Inbrax, Miniso, Chile, I Love You From Afar

Production Technology

Social Media, Vectorial Illustrations, Illustrator

Design Challenge

The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.

Research

Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.

Inspiration

Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.

Project Duration

We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.

Patents

Miniso, Inbrax

Image Credits

Miniso, Inbrax