Oliveira Almeida זהות מותג by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2022 פרס הברזל של A' Design Award in עיצוב גרפיקה, איור ותקשורת חזותית Competition Category.
ברזלגרפיקה· 2022
Oliveira Almeida זהות מותג
by Ricardo Filipe Lopes da Silva
Client: Oliveira de Almeida Advogados
פרס הברזל של A' Design Award Winner in גרפיקה Category
Verified Award Winner
Verify Award Status for #126100The Design
About Oliveira Almeida זהות מותג
המשימה להגן על עניינים צודקים ולהרכיב ראיות משפטיות חיוניות כדי להביא פתרונות יעילים ללקוחות, דורשת משמעת ארגונית וגמישות רבה. המותג משקף מאמצים אלו באופן מעמיק וחורג מעבר לזהות הוויזואלית. הפיכת הלוגו למכשיר משרדי לא רק מסדרת מסמכים, אלא גם עוזרת למותג להיחרט בזיכרון הלקוחות.
The Recognition
About the פרס הברזל של A' Design Award
העיצוב Oliveira Almeida זהות מותג זכה בפרס הברזל של A' Design Award, הכרה יוקרתית הניתנת לעיצובים טובים שעומדים בדרישות המקצועיות והתעשייתיות הנדרשות מיצירות מעוצבות היטב. זוכי הברזל מפגינים מיומנות רבה, התמחות גבוהה, הבנה מומחית ויכולת יצירתית של יוצריהם. מהעיצוב Oliveira Almeida זהות מותג מצפים שיהיה יצירה מוערכת מאוד, מוערצת ואהובה שהיא מעשית וחדשנית. העיצוב הזה שזכה בפרס הברזל של A' Design Award משלב את השיטות הטובות ביותר בענף ויש לו מאפיינים טכניים מוכשרים הקשורים לידע מקצועי ולכישרון. העיצוב Oliveira Almeida זהות מותג זוכה לכבוד בזכות היסודיות שלו ומעוצב לספק שיפורים באיכות החיים שעוזרים להפוך את העולם למקום טוב יותר.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
- Dimensions & Packaging
- Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files. - Tags
- law, order, tradition, lawyers, law firm, brand, paper clip,
- Production Technology
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
- Design Challenge
- One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
- Research
- Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
- Inspiration
- The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
- Project Duration
- February 2020 to April 2020 in Curitiba, Brazil
- Operation Flow
- In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
- Image Credits
- Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.
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