Smartmoov זהות מותג by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2023 פרס הברזל של A' Design Award in עיצוב גרפיקה, איור ותקשורת חזותית Competition Category.
ברזלגרפיקה· 2023
Smartmoov זהות מותג
by Ricardo Filipe Lopes da Silva
Client: Smartmoov
פרס הברזל של A' Design Award Winner in גרפיקה Category
Verified Award Winner
Verify Award Status for #126213The Design
About Smartmoov זהות מותג
היתרונות המרכזיים של מודל עסקי זה הם ניידות והתאמה אישית של העסק. היזם יכול להתאים את העסק שלו לפתרון גמיש ונייד יותר, ובכך להרחיב את טווח ההגעה של עסקו בשוק. המותג מציג ערכים אלה בדרך דינמית ופוטוריסטית באמצעות מערכת ויזואלית עקבית, שנועדה להעניק השראה לקהל היעד.
The Recognition
About the פרס הברזל של A' Design Award
העיצוב Smartmoov זהות מותג זכה בפרס הברזל של A' Design Award, הכרה יוקרתית הניתנת לעיצובים טובים שעומדים בדרישות המקצועיות והתעשייתיות הנדרשות מיצירות מעוצבות היטב. זוכי הברזל מפגינים מיומנות רבה, התמחות גבוהה, הבנה מומחית ויכולת יצירתית של יוצריהם. מהעיצוב Smartmoov זהות מותג מצפים שיהיה יצירה מוערכת מאוד, מוערצת ואהובה שהיא מעשית וחדשנית. העיצוב הזה שזכה בפרס הברזל של A' Design Award משלב את השיטות הטובות ביותר בענף ויש לו מאפיינים טכניים מוכשרים הקשורים לידע מקצועי ולכישרון. העיצוב Smartmoov זהות מותג זוכה לכבוד בזכות היסודיות שלו ומעוצב לספק שיפורים באיכות החיים שעוזרים להפוך את העולם למקום טוב יותר.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
- Dimensions & Packaging
- For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
- Tags
- shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
- Production Technology
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
- Design Challenge
- Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
- Research
- The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
- Inspiration
- Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity. - Project Duration
- August 2019 to November 2019 in Curitiba, Brazil
- Operation Flow
- The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.
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