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Lab Future Construction זהות אירוע by Yu-Chi Chen

Lab Future Construction זהות אירוע by Yu-Chi Chen is a highly esteemed winner of the very prestigious 2022 פרס הכסף של A' Design Award in עיצוב גרפיקה, איור ותקשורת חזותית Competition Category.


כסףגרפיקה· 2022

Lab Future Construction זהות אירוע

by Yu-Chi Chen

Client: Department of Visual Communication Design, YunTech

פרס הכסף של A' Design Award Winner in גרפיקה Category

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Verified Award Winner

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The Design

About Lab Future Construction זהות אירוע

מעבדה לבניית העתיד היא זהות אירוע שנוצרה עבור תערוכת עיצוב בטייוואן. הזהות מבוססת על שפה כתובה חדשה בשם Hou-Ru Wen. שפת Hou-Ru Wen פותחה על ידי שחזור פתקים, שלטים וסמלים קיימים מנקודת מבטו של צופה חייזרי. צורות האותיות משלבות את מבני המילים של הכתב הפיניקי והברברי, וסמלים פונטיים של מנדרינית משמשים לאיות. הפריסה מתייחסת לכתב היתדות השומרי, כך שהכתיבה מיושרת לתחתית. הזהות משתרעת אל מקום האירוע, אל האתר ואל הקטלוג.

The Recognition

About the פרס הכסף של A' Design Award

העיצוב Lab Future Construction זהות אירוע זכה בפרס הכסף של A' Design Award, הכרה יוקרתית ביותר הניתנת לעיצובים ברמה הגבוהה ביותר, מרהיבים ומרשימים. זוכי הכסף הם יצירות מבריקות להפליא ויצירתיות מאוד שממחישות את המומחיות, הכישרון והחדות של מעצביהן. מהעיצוב Lab Future Construction זהות אירוע מצפים שיהיה יצירה נפלאה, דגם מופת, מקצועית להפליא וחדשנית לעומק. העיצוב הזה שזכה בפרס הכסף של A' Design Award הוא המצאה בולטת מאוד ומוערצת שמועילה ודוחפת קדימה את גבולות האמנות, המדע, העיצוב והטכנולוגיה. העיצוב Lab Future Construction זהות אירוע הוא יצירה שרבים מקנאים בה, שמעוררת רצונות, מביאה רגשות חיוביים ומציתה התפעלות ופליאה.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Lab Future Construction explores and discusses the imaginative possibilities that will be manifested through construction. The exhibition has been constructed by curators, creators, different works, and visitors and focuses on the conversation between visitors and exhibition rooms. This abandons the idea of a one-way narrative through which information is fed to visitors. The exhibition transforms the differences between visitors and exhibition rooms. The transformed differences entail diversity in perspectives and various possibilities, which are advantages that can be used to further help construct this project’s new language.
Dimensions & Packaging
Designers extended the concept to the exhibition venue, website, and catalog. Continuation of the spirit of LFC. Circulation, Co-construction and Constructing are the concepts of the exhibition. With the design of more entrances and exits, more people can be absorbed. It also expresses the spirit that communicates with each other regardless of region. As to online, added the participatory design.
Tags
possibility, construction, communication, outer space, sign, symbol, language
Production Technology
The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru Wen, which will be used to communicate with other planets in outer space.
Design Challenge
This time the theme is related to the text language system, any language system is a complex and rigorous logical composition. At that time, thinking about what form to interpret the language of the universe and what rules to make, is the most difficult part. Through the understanding and observation of the origin Earth's text, the unknown symbols on the slate are translated into design language sinks, which develop the Hou-Ru wen language that appears.
Research
In terms of the visual elements, the construction of Hou-Ru Wen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms. The overall design referred to the layout of Sumer’s cuneiforms so that the writings are aligned with the bottom, which was also applied to all the visual identities.
Inspiration
With the development of the global network, the distances and languages on Earth are no longer barriers as to communication with outer space. Therefore, the next subject established will be communication from the outer space. The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space.
Project Duration
The project started in January 2021 in Taiwan and finished in May 2021 in Taiwan, and was exhibited in Taiwan in May 2021.
Operation Flow
With the appeal of dialogue, the designers reconstructed the current notes, symbols and signs to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space. Each character of Hou-Ru wen has a corresponding sound, which can be converted into a message. Viewers can create their own text board through the electronic input. It can also translate and interpret other people's text boards. While browsing and constructing each other, it is also like digging out pieces of information from the earth.
Team Members
Yu-Chi Chen
Shuo-Ci Wang
Jing-Win Xu
Image Credits
Image #1: Photographer Zuo-Heng Goon. Image #2: Photographer Zuo-Heng Goon. Image #3: Photographer Zuo-Heng Goon. Image #4: Photographer Zuo-Heng Goon.
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3

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