Ten Thousand to One Exhibition זהות חזותית לתערוכה by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 פרס הארד של A' Design Award in עיצוב גרפיקה, איור ותקשורת חזותית Competition Category.
ארדגרפיקה· 2022
Ten Thousand to One Exhibition זהות חזותית לתערוכה
by Poovakorn Watcharaphongphiphat
Client: Mahidol University International College
פרס הארד של A' Design Award Winner in גרפיקה Category
Verified Award Winner
Verify Award Status for #127333The Design
About Ten Thousand to One Exhibition זהות חזותית לתערוכה
עשרת אלפים לאחד היא הזהות החזותית של תערוכת פרויקטי גמר של סטודנטים בשנה האחרונה בתוכנית עיצוב תקשורת חזותית במכללה הבינלאומית של אוניברסיטת מהידול. הזהות החזותית משתמשת באיור, בצבע ובגרפיקה מרכזית כדי לחבר בין כל הפרויקטים המוצגים וליצור אווירה ידידותית ומעוררת השראה עבור המבקרים. מערכת העיצוב מיושמת על פרסומים מודפסים ומקוונים, פוסטרים, טיפוגרפיה, קליפים מונפשים, גרפיקה סביבתית לניווט, עיצוב במה, וכן על חוברת האירוע, מתנות ופריטי מזכרת.
The Recognition
About the פרס הארד של A' Design Award
העיצוב Ten Thousand to One Exhibition זהות חזותית לתערוכה זכה בפרס הארד של A' Design Award, הכרה יוקרתית מאוד הניתנת לעיצובים בולטים שמצטיינים ביצירתיות, בתושייה ובחוכמה. זוכי הארד הם חפצים מיומנים לרוב ויצירתיים באופן בולט שמעידים על הניסיון הרב, הדמיון והתבונה של מעצביהם. מהעיצוב Ten Thousand to One Exhibition זהות חזותית לתערוכה מצפים שיהיה חפץ מוערך מאוד, מוערץ ואהוב, מקצועי וחדשני בצורה בולטת. העיצוב הזה שזכה בפרס הארד של A' Design Award משלב את השיטות הטובות ביותר באמנות, במדע, בעיצוב ובטכנולוגיה, ומצוין בתשומת הלב שלו לפרטים. העיצוב Ten Thousand to One Exhibition זהות חזותית לתערוכה מספק להפליא צרכים, נוגע ברצונות, מקסים רגשות ומושך סקרנות.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ten Thousand To One is an exhibition showcasing thesis projects created by seniors of the Communication Design Program at Mahidol University International College. To integrate the visual identity, a series of materials and publications are created with Ten Thousand To One visual identity. Designers designed a set of visual identity concepts through the use of illustration, color, and exhibition's key graphics to connect all projects together and at the same time, create a friendly and inspired atmosphere for visitors.
- Dimensions & Packaging
- Siam Center exhibition space, 120 m x 110 m
- Tags
- Graphics, Illustration, Visual Communication Design, Event, Exhibition Display
- Production Technology
- Integration of various media and applications are used to create the exhibition promotional materials for the projects' displays including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
- Design Challenge
- The visual representation, identity, of the exhibition must cohesively project unique characteristics of various types of displayed design works. In addition, the exhibition’s visual identity should not only be flexible enough for designers to apply to the visual identity of all promotional material media and application, but also should visually communicate the theme of the exhibition to visitors from the non-design field.
- Research
- The aim of this research is to come up with the design of the visual identity for the exhibition which will be transformed to key graphics linking all displayed works together through exhibition event promotional material, application, and media. The process started with the review of all works that will be displayed in the exhibition event. Then the assigned designers, creative team, came up with the theme of the exhibition covering all shared fundamental steps of the “design process” for the creation of final design works in the exhibition. For the design process using here, thousands and thousands of possible ideas were generated, then edited and revised down through a series of critique sessions which acted as a filter for the best, only one, final design work. This concept led to the theme of the exhibition and got transformed through the event’s identity, key visual, and promotional material including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
- Inspiration
- Ten Thousand To One is taken from the design process involving the search for ideas visual, research, in-depth study as well as analysis, and then filtering those ideas into the best one that is thoroughly executed as design products that are not only solve identified problems, but also practical and beneficial to users and society as a whole.
- Project Duration
- The project started in September 2019 with the research and design development and finished in August 2020 as an exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
- Operation Flow
- Group of assigned designers created an event visual identity that not only captures unique characteristics of projects shown in the exhibition, but also projects a friendly and inspired atmosphere for visitors.
The goal is to make visitors feel inspired with all creative works surrounding them while they are walking through the exhibition displays. With the hope to create visual, graphic design, appreciation among them. - Team Members
- Graphic designer :Poovakorn Watcharaphongphiphat
Graphic designer :Supawadee Pankongka
Graphic designer :Yasinee Sriworawiang.
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