Tralock אריזת מנעול

Press Kit

Unique Properties

Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.

Dimensions & Packaging

Width 100 mm x Depth 25 mm x Height 143 mm

Tags

packaging design, box, professional, travelling, lock

Production Technology

The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.

Design Challenge

The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.

Research

The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.

Inspiration

The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.

Project Duration

Duration: September-December, 2020
Location: Kazakhstan

Operation Flow

The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.

Patents

Copyrights belong to Bakhtiyar Baimurzayev

Image Credits

All images Credits to Bakhtiyar Baimurzayev