Shguijiu Dian אריזת בקבוק באיג'יו by Liang Chen is a highly esteemed winner of the very prestigious 2023 פרס הזהב של A' Design Award in עיצוב אריזות Competition Category.
זהבאריזות· 2023
Shguijiu Dian אריזת בקבוק באיג'יו
by Liang Chen
Client: Shanghai Guijiu Group Co., Limited.
פרס הזהב של A' Design Award Winner in אריזות Category
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- Verified Award Winner
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The Design
About Shguijiu Dian אריזת בקבוק באיג'יו
שגואיג'יו דיאן הוא עיצוב אריזה עבור באיג'יו יוקרתי למתנה משנחאי. הצורה שואבת השראה ממגדל שנחאי, הבניין הגבוה ביותר בסין. בקבוק הקריסטל והפקק המתכתי דמוי המראה נתפסים כצורה אחת, עם עקומות ספירליות ופרופיל אסימטרי. הקופסה החיצונית מצופה כסף וגלילית, עם משטח מעוקל לא סדיר. הקופסה החיצונית מודדת 110 מ"מ בקוטר ו-330 מ"מ בגובה, והבקבוק מודד 80 מ"מ בקוטר ו-300 מ"מ בגובה. ניתן לשמור ולהציג את שני החלקים, מה שמפחית פסולת.
The Recognition
About the פרס הזהב של A' Design Award
העיצוב Shguijiu Dian אריזת בקבוק באיג'יו זכה בפרס הזהב של A' Design Award, הכרה יוקרתית מאין כמוה הניתנת לעיצובים מהשורה הראשונה, נפלאים ובולטים. זוכי הזהב הם יצירות חדשניות ביותר, חזוניות ומסנוורות בזוהר שמשקפות את הגאונות, החכמה והמיומנות של מעצביהן. מהעיצוב Shguijiu Dian אריזת בקבוק באיג'יו מצפים שיהיה המצאה משובחת, קובעת מגמה ומונומנטלית שמספקת ערך חסר תקדים. העיצוב הזה שזכה בפרס הזהב של A' Design Award הוא פרויקט מרהיב ומכובד שמועיל מאוד ודוחף קדימה את גבולות האמנות, המדע, העיצוב והטכנולוגיה. העיצוב Shguijiu Dian אריזת בקבוק באיג'יו יוצר תחושות עזות של רצון, מעורר תשוקה, מעודד יצירתיות ומרתק אותנו.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
- Dimensions & Packaging
- Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
- Tags
- Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
- Production Technology
- It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
- Design Challenge
- The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
- Research
- A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
- Inspiration
- A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
- Project Duration
- The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
- Operation Flow
- Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
- Team Members
- Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu - Image Credits
- Creative Director: Chen Liang
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