Natura Dried Fruits פירות יבשים by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 פרס הארד של A' Design Award in עיצוב אריזות Competition Category.
ארדאריזות· 2024
Natura Dried Fruits פירות יבשים
Client: Natura
פרס הארד של A' Design Award Winner in אריזות Category
Verified Award Winner
Verify Award Status for #152045The Design
About Natura Dried Fruits פירות יבשים
עיצוב זה נהנה מהשילוב של פסלים אמנותיים, פירות ובעלי חיים, אם כי יש לציין ששינויים עדינים נעשו באופן אמנותי. התמונות ניסו ליצור קשר ברור בין בעלי חיים, פירות ותרבות. אך מאחר והנושא המרכזי של העיצוב הוא שימור המערכת האקולוגית, בנוסף לבעלי חיים אוכלי עשב, במקומות מסוימים נעשה שימוש בחיות בר (טורפים) כסמל לעוצמה. באריזה זו נעשה שימוש בצבעים פשוטים ועוצמתיים כדי למשוך יותר תשומת לב, ונעשה שימוש באריזה מתכלה כדי להגן על הסביבה.
The Recognition
About the פרס הארד של A' Design Award
העיצוב Natura Dried Fruits פירות יבשים זכה בפרס הארד של A' Design Award, הכרה יוקרתית מאוד הניתנת לעיצובים בולטים שמצטיינים ביצירתיות, בתושייה ובחוכמה. זוכי הארד הם חפצים מיומנים לרוב ויצירתיים באופן בולט שמעידים על הניסיון הרב, הדמיון והתבונה של מעצביהם. מהעיצוב Natura Dried Fruits פירות יבשים מצפים שיהיה חפץ מוערך מאוד, מוערץ ואהוב, מקצועי וחדשני בצורה בולטת. העיצוב הזה שזכה בפרס הארד של A' Design Award משלב את השיטות הטובות ביותר באמנות, במדע, בעיצוב ובטכנולוגיה, ומצוין בתשומת הלב שלו לפרטים. העיצוב Natura Dried Fruits פירות יבשים מספק להפליא צרכים, נוגע ברצונות, מקסים רגשות ומושך סקרנות.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- Dimensions & Packaging
- Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm - Tags
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
- Production Technology
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- Design Challenge
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- Research
- Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it. - Inspiration
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- Project Duration
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- Operation Flow
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
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