Anthropology Chinese Textbook עיצוב גרפי מאת Xu Tang

העיצוב Anthropology Chinese Textbook עיצוב גרפי מאת Xu Tang הוא זוכה נחשב מאוד של פרס הכסף של A' Design Award 2025 היוקרתי בקטגוריית התחרות עיצוב גרפיקה, איור ותקשורת חזותית.

כסףגרפיקה· 2025

Anthropology Chinese Textbook עיצוב גרפי

מאת Xu Tang

לקוח: Biejing Lab

זוכה פרס הכסף של A' Design Award בקטגוריית גרפיקה

80,230

זוכה פרס מאומת

אימות סטטוס פרס עבור #164213

צפייה ב-A' Design Award הודעה לעיתונות תג פרס

צבעים

העיצוב

אודות Anthropology Chinese Textbook עיצוב גרפי

זהו ספר לימוד מרכזי באוניברסיטאות אמריקאיות, המכסה שיטות מחקר, אבולוציה אנושית והתפתחות תרבותית. העטיפה משלבת את האות A עם התו הסיני למילה "אדם", ומציגה רגל של קוף ורגל של אדם מודרני כדי לסמל אבולוציה ומיזוג מזרח-מערב. עיצוב מינימליסטי זה מדגיש את המסע של האנושות מפרימיטיבי למודרני, תוך הדגשת הצמיחה במודעות עצמית ובהתפתחות תרבותית.

ההוקרה

אודות פרס הכסף של A' Design Award

העיצוב Anthropology Chinese Textbook עיצוב גרפי זכה בפרס הכסף של A' Design Award, הכרה יוקרתית ביותר הניתנת לעיצובים ברמה הגבוהה ביותר, מרהיבים ומרשימים. זוכי הכסף הם יצירות מבריקות להפליא ויצירתיות מאוד שממחישות את המומחיות, הכישרון והחדות של מעצביהן. מהעיצוב Anthropology Chinese Textbook עיצוב גרפי מצפים שיהיה יצירה נפלאה, דגם מופת, מקצועית להפליא וחדשנית לעומק. העיצוב הזה שזכה בפרס הכסף של A' Design Award הוא המצאה בולטת מאוד ומוערצת שמועילה ודוחפת קדימה את גבולות האמנות, המדע, העיצוב והטכנולוגיה. העיצוב Anthropology Chinese Textbook עיצוב גרפי הוא יצירה שרבים מקנאים בה, שמעוררת רצונות, מביאה רגשות חיוביים ומציתה התפעלות ופליאה.

מאחורי העיצוב

ערכה לעיתונות

קרדיטים, חברי צוות ופרטים טכניים שסופקו על ידי המעצב.

תכונות ייחודיות: Anthropology is the standard textbook for anthropology in American universities, now in its 13th edition Chinese version. It explores research methods in anthropology, the evolution from early mammals to modern humans, and the development and evolution of cultures. The Cover Graphic Design of this book revolves around the following points:

1.The Cultural Significance of the Letter A and the Chinese Character Human, The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human . The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures.

2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap.

3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
מידות ואריזה: 210mm x 297mm
תגיות: Anthropology Graphics Design
טכנולוגיית ייצור: Paper: Special paper lamination
Printing: Black ink and hot stamping
אתגר עיצובי: The design of this book revolves around the following points:
1.The Cultural Significance of the Letter A and the Chinese Character Human: The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human. The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures.
2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap.
3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
מחקר: Facing the Cover Graphic design of such a specialized tutorial book, especially since it is already in its 13th edition, presents significant challenges. Previous editions and similar publications have typically featured a single photograph as the cover, which tends to appear monotonous and homogeneous. Therefore, The goal in the design process is to provide readers with a more enjoyable experience, avoiding dogmatism and making learning fun. It aim to create an interesting and meaningful graphic that conveys the theme while remaining simple enough for most people to understand at a glance, without appearing childish. It should also maintain the academic quality expected of a professional book.
השראה: The inspiration came from a photograph of an ape in the book, specifically its furry leg. By drawing and combining graphics with the leg of a modern human. The graphic looks like a person walking, blending the ancient with the modern. It also resembles the first letter of the word Anthropology A as well as the first character of the Chinese word for Anthropology. The graphic not only represents a transition in physical forms but also signifies humanity's self-awareness and cultural development.
משך הפרויקט: The project starts in June 2023 in Beijing, China and ends in September 2023 in Beijing, China，Officially published in September 2023 and available for sale
תהליך הפעולה: During the printing process, Chose a textured specialty paper with a laminate finish, which preserves the tactile quality while also providing durability.
For the representation of the legs of the great ape, I used gold foil stamping. This not only makes the design more interesting and enhances its texture but also symbolizes humanity's golden past and future.