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Primadonna כורסה by Ariane Rosa

Primadonna כורסה by Ariane Rosa is a highly esteemed winner of the very prestigious 2025 פרס הארד של A' Design Award in עיצוב רהיטים Competition Category.


ארדרהיטים· 2025

Primadonna כורסה

by Ariane Rosa

Client: Ariane Rosa Arquitetura e Design

פרס הארד של A' Design Award Winner in רהיטים Category

Colors

The Design

About Primadonna כורסה

כורסת פרימדונה היא שילוב מופתי של אלגנטיות ונוחות. מסגרתה העגולה, מעוצבת מעץ מלא, כוללת קווים חלקים וזורמים המדגישים את עיצובה הנצחי. הכורסה כוללת מושב מרופד וכריות לנוחות יוצאת דופן, בהשלמת הדום תואם. מעוצבת בתשומת לב קפדנית לפרטים, היא מאזנת בין אסתטיקה ופונקציונליות ומציעה רבגוניות למגוון חללי פנים. הפרימדונה אינה רק פתרון ישיבה אלא גם הצהרה מתוחכמת על אומנות מלאכה מעודנת.

The Recognition

About the פרס הארד של A' Design Award

העיצוב Primadonna כורסה זכה בפרס הארד של A' Design Award, הכרה יוקרתית מאוד הניתנת לעיצובים בולטים שמצטיינים ביצירתיות, בתושייה ובחוכמה. זוכי הארד הם חפצים מיומנים לרוב ויצירתיים באופן בולט שמעידים על הניסיון הרב, הדמיון והתבונה של מעצביהם. מהעיצוב Primadonna כורסה מצפים שיהיה חפץ מוערך מאוד, מוערץ ואהוב, מקצועי וחדשני בצורה בולטת. העיצוב הזה שזכה בפרס הארד של A' Design Award משלב את השיטות הטובות ביותר באמנות, במדע, בעיצוב ובטכנולוגיה, ומצוין בתשומת הלב שלו לפרטים. העיצוב Primadonna כורסה מספק להפליא צרכים, נוגע ברצונות, מקסים רגשות ומושך סקרנות.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Primadonna armchair was conceived to offer an unprecedented design that stands apart in the market with its unique aesthetics. Crafted from sustainably sourced solid kiri wood, it features a removable upholstered seat in waterproof fabric, ensuring durability and easy maintenance. Its modular design includes a matching ottoman that doubles as a footrest or side table. Customizable finishes and loose cushions prioritize both beauty and unmatched comfort, redefining functional luxury.
Dimensions & Packaging
Armchair Dimensions: Width 900 mm x Depth 800 mm x Height 600 mm
Ottoman Dimensions: Width 500 mm x Depth 600 mm x Height 350 mm

Both pieces are designed for ease of assembly and disassembly, optimizing packaging with reduced volume for efficient transport. The armchair features a removable upholstered seat and loose cushions, while the ottoman doubles as a side table, combining functionality with compact practicality.
Tags
wooden armmchair, kiri wood, solid wood furniture, wood armchair, armchair design, armchair
Production Technology
The Primadonna armchair is meticulously handcrafted from sustainably sourced solid kiri wood, valued for its strength and lightness. The production process relies on skilled artisans to shape its elegant curves and seamless joints. Designed with practicality in mind, the chair and ottoman are easily disassembled, allowing for compact packaging and efficient transport. Upholstered in waterproof, high-performance fabric, the Primadonna combines artisanal quality, functional design, and timeless beauty.
Design Challenge
The hardest part of this design activity was creating a unique piece using manual techniques, without relying on advanced machinery. The challenge lay in combining innovation with craftsmanship, while ensuring that the design remained functional, aesthetically pleasing, and scalable. Internal factors, such as a deep respect for traditional methods, and external factors, such as limited production possibilities and technological constraints, required creative problem-solving to overcome and achieve the desired result.
Research
This research yielded an innovative armchair, blending functionality, aesthetics, and sustainability. The goal was a unique, scalable, modular design for easy transport and assembly. Market analysis confirmed efficient production feasibility using sustainably sourced wood, reducing costs and boosting sustainability. The final design is innovative and eco-friendly, with strong market potential. This work advances furniture design and promotes responsible production.
Inspiration
The Primadonna armchair was inspired by the desire to create a truly unique and captivating piece that seamlessly blends form and function. Drawing from the elegance of mid-century modern design and the organic beauty of natural materials, the chair embodies timeless sophistication. Extensive research on ergonomics and sustainable practices informed its design, ensuring comfort and environmental responsibility. The result is a harmonious balance between innovation, artistry, and utility.
Project Duration
The Primadonna armchair project began in june 2024 in Itapema and finished in december 2024 in Itajai, Brazil, and it is not yet in production. Its design was meticulously crafted to ensure a balance of innovation, functionality, and aesthetic appeal.
Operation Flow
The Primadonna armchair offers a seamless blend of beauty and functionality. Its loose cushions provide customizable comfort, while the ottoman serves as both a footrest and a side table, adapting to different needs. The removable seat makes cleaning and fabric changes simple, ensuring longevity. Designed to be easily disassembled, it simplifies transport and storage. The Primadonna enhances any space with its versatility, comfort, and timeless elegance, creating a truly engaging experience.

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