Geneus DNA and Gatta עיצוב פנים לחנות קמעונאית, עיצוב פנים לבית קפה by After Design Living and Space Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 פרס הכסף של A' Design Award in עיצוב חללים פנימיים ותערוכות Competition Category.
כסףעיצוב פנים· 2025
Geneus DNA and Gatta עיצוב פנים לחנות קמעונאית, עיצוב פנים לבית קפה
by After Design Living and Space Co.,Ltd.
Client: After Design Living and Space Company Limited
פרס הכסף של A' Design Award Winner in עיצוב פנים Category
Verified Award Winner
Verify Award Status for #172873The Design
About Geneus DNA and Gatta עיצוב פנים לחנות קמעונאית, עיצוב פנים לבית קפה
ג'נאוס DNA וגאטה הוא חלל קמעונאי רב-תכליתי המשלב שירותי בדיקות גנטיות מותאמות אישית עם בית קפה. השם גאטה נגזר מארבעת בסיסי ה-DNA – A, C, G ו-T – ומסמל בריאות מותאמת אישית. הפרויקט משתרע על שתי יחידות סמוכות בגודל 6 על 5 מטרים, בסך הכול 60 מטרים רבועים. צד אחד מציע בדיקות גנטיות, בעוד הצד השני מגיש קפה. פלדת אל-חלד, פוליקרבונט שקוף, קווים מעוגלים ותאורת פסי LED יוצרים מראה עתידני. התכנון הפתוח מוביל את המבקרים מהמדע אל הנוחות, וגורם לחוויית הבדיקה להרגיש פחות מאיימת.
The Recognition
About the פרס הכסף של A' Design Award
העיצוב Geneus DNA and Gatta עיצוב פנים לחנות קמעונאית, עיצוב פנים לבית קפה זכה בפרס הכסף של A' Design Award, הכרה יוקרתית ביותר הניתנת לעיצובים ברמה הגבוהה ביותר, מרהיבים ומרשימים. זוכי הכסף הם יצירות מבריקות להפליא ויצירתיות מאוד שממחישות את המומחיות, הכישרון והחדות של מעצביהן. מהעיצוב Geneus DNA and Gatta עיצוב פנים לחנות קמעונאית, עיצוב פנים לבית קפה מצפים שיהיה יצירה נפלאה, דגם מופת, מקצועית להפליא וחדשנית לעומק. העיצוב הזה שזכה בפרס הכסף של A' Design Award הוא המצאה בולטת מאוד ומוערצת שמועילה ודוחפת קדימה את גבולות האמנות, המדע, העיצוב והטכנולוגיה. העיצוב Geneus DNA and Gatta עיצוב פנים לחנות קמעונאית, עיצוב פנים לבית קפה הוא יצירה שרבים מקנאים בה, שמעוררת רצונות, מביאה רגשות חיוביים ומציתה התפעלות ופליאה.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
- Dimensions & Packaging
- The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
- Tags
- Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
- Production Technology
- The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
- Design Challenge
- The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
- Research
- This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
- Inspiration
- Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
- Project Duration
- The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
- Operation Flow
- This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
- Patents
- After Design Living and Space Co.,Ltd., 2025
- Team Members
- Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong
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