AS & Palitra עיצוב תערוכות

Press Kit

Unique Properties

The goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand make the illusion of transformation interior to exterior.

Dimensions & Packaging

The exhibition stand is 154 sq.m., 22000 mm x 10000 mm x 4000 mm.

Tags

The image of pergola, modern art gallery, wallpaper manufacturer AS & Palitra, wallpaper in frame, pictures, back light

Production Technology

The stand constructed by Octanorm System, surfaces made from ecological recycled chipboard.

Design Challenge

The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.

Research

The project required empirical research and selection of color and drawing of wallpaper depending on real context of nearby stands on exhibition.

Inspiration

The artistic concept of the stand based on the image of pergola. The stand organized by the arches, columns, beams, fragments of walls with wallpaper create the effect of openness. The color solution of the stand based on brown and white with elements of golden sand symbolised wood, white stone, sun.

Project Duration

The project started in December 2015 in Moscow and finished in April 2016 in Moscow on exhibition MosBuild 2016 from 05 until 08 April.

Operation Flow

The visitors of the stand can see the wallpaper in frames on the walls like the pictures in modern art gallery with back light.

Image Credits

Image #1: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #2: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #3: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #4: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #5: Photografer Viktor Bilak, AS & Palitra, 2016.