Soulmate אריזת ראשוני בושם

Press Kit

Unique Properties

The unique packaging of the soulmate perfume has designed in a way that can contain two types of fragrances, allowing the couple user to be different during day and at night. The bottle split into two parts by dividing it diagonally, each holding different scent with individual dispenser, one each on the top and bottom side. Open the cap of your desired scent and press the dispenser with thumb. Perfume two pieces fit together like soulmate feel together entirely completely, healed and intact, like no piece is missing from the puzzle.

Dimensions & Packaging

Product dimension : 100 x 100 x 120 mm

Tags

Fragrance packaging, Natural fragrance packaging, Perfume bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Packaging Design

Production Technology

Glass bottle

Design Challenge

The challenge was to create a primary packaging for couple which symbolized their love relationship and also which would stand out against others on the market full of glossy perfume flasks and to find the shape reflecting the man and women love relationship .

Research

Studying perfume market and target audience, I came to an interesting conclusion that perfume which liked by men and women together rarely created and thought of to create fragrances that encompass masculine and feminine notes in order to appeal to both the gender.

Inspiration

The main inspiration of soulmate perfume was to create fragrances that encompass masculine and feminine notes in order to appeal to the couple. The primary packaging of perfume inspired from pyramid which represents the sense of harmony and unity within ourselves and with the nature to which we aspire and nature is based on the interaction of complementary, mutually dependent opposites (active-passive, male-female, sun-earth, giving-receiving, advancing-retreating, etc.). Here in packaging two individual perfume blocks represent male and female, when two block united into one becomes unique and soulmate.

Project Duration

The Primary Packaging of soulmate perfume started conceptualizing in august 2019 and finished in September 2019 in Noida, India.

Operation Flow

The fragrances are activated via spray atomizer.