SU-2 Kiteboards Etno Collection קרש עפיפון

Press Kit

Unique Properties

The new SU-2 kiteboards ETNO collection 2017/19 is a reference to the African roots. Colorful masks are flying shields in the hands of warriors. These are kiteboards for people overcoming their borders, wandering the land and sea, conquering the skies. SU-2 is the first kiteboard brand that reminiscent of African design and tradition in a modern way.

Dimensions & Packaging

450 mm x 50 mm x 1480 mm to 1550 mm,
The collection consists of 5 types of boards. Each type is designed for different activities. The collections are made of lighwind, freestyle and split boards, composed of three elements. They are made of wood and carbon.

Tags

kiteboards, su2, gravite, obarek

Production Technology

Digital print design, wood and carbon board

Design Challenge

The challenge was to create an original collection of boards. The kitesurfers community is very hermetic, it can be compared to a tribe. Kitesurfing is a colorful sport. this is how the idea of ​​creating boards inspired by African warriors arose each kitesurfer struggles with the watt and the sea, overcomes his weaknesses

Research

Analyzing the kitesurfing market, we came to the conclusion that the competition projects do not have a leading idea. They are based mainly on geometric abstract motives. Our thinking went in a different direction, each collection must have ideas based on the personality of the sport. We compared the users to warriors who overcome their weaknesses while practicing this sport. They fight the waves and the wind which gives them happiness

Inspiration

African Roots Inspired

Project Duration

The project started in 2017 and finished in Poland in 2019

Operation Flow

The Su2 brand has thirty years of experience in the production of boards. The company is a precursor who started producing boards in 1999. Many years of experience and an original approach to the design of boards have made the company one of the leaders in the manufacture of this equipment.

Image Credits

photographer: Jakub Obarek /
designer: Mateusz Obarek / designer: Maciej Pokoński / constructor: Mariusz Karaźniewicz / model: Kasia Jaworska, Piotr Zabierzowski