Beijing Wangfujing Xiyue शॉपिंग मॉल इंटीरियर by Xia Gushuyu Commercial Space Design is a highly esteemed winner of the very prestigious 2024 A' Design Award स्वर्ण पुरस्कार in आंतरिक स्थान और प्रदर्शनी डिज़ाइन Competition Category.
स्वर्णइंटीरियर· 2024
Beijing Wangfujing Xiyue शॉपिंग मॉल इंटीरियर
by Xia Gushuyu Commercial Space Design
Client: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
A' Design Award स्वर्ण पुरस्कार Winner in इंटीरियर Category
Verified Award Winner
Verify Award Status for #157347The Design
About Beijing Wangfujing Xiyue शॉपिंग मॉल इंटीरियर
बीजिंग वांगफूजिंग शीयुए बीजिंग के केंद्रीय क्षेत्र में 19,800 वर्ग मीटर में फैला एक शॉपिंग मॉल इंटीरियर है। यह डिज़ाइन पारंपरिक चीनी वास्तुकला को भविष्योन्मुखी तत्वों के साथ जोड़ता है। ऊपर की ओर मुड़े हुए छज्जे, छत की मुंडेर पर स्थित पशु आकृतियाँ, दोउगोंग कोष्ठक और कैसन (गुंबदाकार जालीदार) छतें ढाँचे को आकार देती हैं, जबकि धातु मिश्रधातुएँ मज़बूती और टिकाऊपन प्रदान करती हैं। तीन थीम-आधारित बिंदु—युआनशी कोउ, सनडायल स्क्वायर और चिएनकुन फांग—एट्रियमों को चिह्नित करते हैं। पहली बेसमेंट मंज़िल पर भोजन क्षेत्र और दूसरी पर खुदरा दुकानें हैं। विविध वातावरण रचने के लिए प्रकाश के रंग तापमान और चमक को नियंत्रित किया गया है।
The Recognition
About the A' Design Award स्वर्ण पुरस्कार
Beijing Wangfujing Xiyue शॉपिंग मॉल इंटीरियर ने A' Design Award स्वर्ण पुरस्कार जीता है, जो प्रथम श्रेणी के, अद्भुत और उत्कृष्ट डिज़ाइनों को दी जाने वाली अपार प्रतिष्ठित मान्यता है। स्वर्ण विजेता अत्यंत नवीन, दूरदर्शी और चकाचौंध भरी रचनाएँ हैं जो अपने डिज़ाइनरों की प्रतिभा, विवेक और कुशलता को प्रतिबिंबित करती हैं। Beijing Wangfujing Xiyue शॉपिंग मॉल इंटीरियर से अपेक्षा की जाती है कि वह एक अत्यंत सराहा गया, रुझान स्थापित करने वाला और स्मारकीय आविष्कार होगा जो अभूतपूर्व मूल्य प्रदान करता है। A' Design Award स्वर्ण पुरस्कार जीतने वाला यह डिज़ाइन एक शानदार, आदरणीय परियोजना है जो कला, विज्ञान, डिज़ाइन और प्रौद्योगिकी की सीमाओं को बहुत लाभ पहुँचाती है और उन्हें आगे बढ़ाती है। Beijing Wangfujing Xiyue शॉपिंग मॉल इंटीरियर गहरी लालसा की भावनाएँ उत्पन्न करता है, जुनून जगाता है, रचनात्मकता को प्रोत्साहित करता है और हमें आकर्षित करता है।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- Dimensions & Packaging
- It covers an area of 19,800 square meters.
- Tags
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
- Production Technology
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- Design Challenge
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- Research
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- Inspiration
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
- Project Duration
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- Operation Flow
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
- Team Members
- Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi
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