W Atlanta Midtown होटल इंटीरियर डिज़ाइन by Virserius Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award लौह पुरस्कार in आतिथ्य, मनोरंजन, यात्रा और पर्यटन डिज़ाइन Competition Category.
लौहआतिथ्य· 2020
W Atlanta Midtown होटल इंटीरियर डिज़ाइन
Client: Virserius Studio
A' Design Award लौह पुरस्कार Winner in आतिथ्य Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown होटल इंटीरियर डिज़ाइन
डब्ल्यू अटलांटा मिडटाउन, संयुक्त राज्य अमेरिका के जॉर्जिया राज्य के अटलांटा शहर में स्थित एक होटल लॉबी एवं बार का आंतरिक डिज़ाइन है। यह डिज़ाइन आर्थर नामक एक काल्पनिक चरित्र की जागीर और गुप्त उद्यान पर आधारित है, जो व्यापक विश्व-यात्राओं के दौरान कलाकृतियाँ और वस्तुएँ एकत्र करता है। लॉबी और बार लगभग 929 वर्ग मीटर क्षेत्र में फैले हैं। विशेष रूप से निर्मित फर्नीचर, फ़र्श, कलाकृतियाँ और डिजिटल दीवार आवरण मिलकर एक बैठक कक्ष और एक वानस्पतिक उद्यान का रूप गढ़ते हैं। एक 'डेन' (एकांत कक्ष) लोककथा 'एक हज़ार एक रातें' का संदर्भ देता है और इसमें चित्रित छत कला शामिल है। एम्फीथिएटर शैली की बैठक व्यवस्था वाली सीढ़ीनुमा छतें कार्य, वार्तालाप अथवा निजी सभाओं के लिए उपयुक्त हैं।
The Recognition
About the A' Design Award लौह पुरस्कार
W Atlanta Midtown होटल इंटीरियर डिज़ाइन ने A' Design Award लौह पुरस्कार जीता है, जो उन अच्छे डिज़ाइनों को दी जाने वाली प्रतिष्ठित मान्यता है जो अच्छी तरह डिज़ाइन की गई रचनाओं से अपेक्षित व्यावसायिक और औद्योगिक आवश्यकताओं को पूरा करते हैं। लौह विजेता अपने रचनाकारों के महान कौशल, उच्च विशेषज्ञता, विशेषज्ञ समझ और रचनात्मक क्षमता को प्रदर्शित करते हैं। W Atlanta Midtown होटल इंटीरियर डिज़ाइन से अपेक्षा की जाती है कि वह एक अत्यधिक आदृत, प्रशंसित और प्रिय रचना होगी जो व्यावहारिक और नवीन है। A' Design Award लौह पुरस्कार जीतने वाला यह डिज़ाइन उद्योग की सर्वोत्तम पद्धतियों को एकीकृत करता है और जानकारी तथा प्रतिभा से जुड़ी सक्षम तकनीकी विशेषताएँ रखता है। W Atlanta Midtown होटल इंटीरियर डिज़ाइन अपनी गहनता के लिए सम्मानित है और जीवन की गुणवत्ता में ऐसे सुधार देने के लिए बनाया गया है जो दुनिया को बेहतर जगह बनाने में मदद करते हैं।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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