Lihpao Plaza Chav Tsev Sab Hauv Ntawm Khw Muag Khoom Loj by Alex Chiang - MAS is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.
KubSab Hauv· 2020
Lihpao Plaza Chav Tsev Sab Hauv Ntawm Khw Muag Khoom Loj
Client: Mas
A' Design Award Kub Winner in Sab Hauv Category
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- Verified Award Winner
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The Design
About Lihpao Plaza Chav Tsev Sab Hauv Ntawm Khw Muag Khoom Loj
Lihpao Plaza yog ib qho kev tsim qauv sab hauv ntawm khw muag khoom loj uas raug tsim nyob rau tebchaws Suav. Sab hauv muaj thaj tsam 100,000 square meters faib ua ob theem uas muag khoom thiab muaj chaw noj mov raws ntsiab lus. Rau thaj chaw uas muaj ntsiab lus sib txawv coj cov neeg tuaj xyuas mus thoob plaws hauv khw, siv tej kev taug uas nkhaus mus nkhaus los, ntaiv thiab teeb lanterns liab, teeb pom kev thiab duab ntxoo nrog qhov rais txaij, phau ntawv ua ke nrog ntaiv, thiab tej yam ntsig txog nroj tsuag. Cov khoom siv uas nrhiav tau yooj yim raug xaiv los kom ua tau raws lub sijhawm ua vaj tse thiab cov nyiaj txiag npaj tseg. Virtual reality thiab kev tso duab peb-sab uas teb tau rau tib neeg ua ke tsim tau tej qhov chaw sib cuam tshuam. Txoj kev npaj chaw txhawb kev so, kev yuav khoom thiab kev lom zem rau hauv tib qho chaw.
The Recognition
About the A' Design Award Kub
Lihpao Plaza Chav Tsev Sab Hauv Ntawm Khw Muag Khoom Loj yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Lihpao Plaza Chav Tsev Sab Hauv Ntawm Khw Muag Khoom Loj xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lihpao Plaza Chav Tsev Sab Hauv Ntawm Khw Muag Khoom Loj ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub,include Hongqiao airport and railway station.
Lihpao Plaza is a shopping mall with story scenes constructed by Art and technology. From the four major genes of life aesthetics, community service, family growth and innovation and entertainment, the theme of entertainment is to create a new experiential shopping mall. - Dimensions & Packaging
- The interior design area of the project totals 100,000 square meters. The six different themes of commercial space, which run through two floors of the ground, are equipped with a corresponding style bathroom, and equipped with a certain proportion of maternal and child rooms, barrier free toilets, vertical lift and multiple escalators. The two floors of B1 and M are commercial retail and theme catering blocks.
- Tags
- Immersive experience, Urban paradise, Humanities, nature, art, Technology
- Production Technology
- The main concept of project is based on the combination of art and technology. We choose the normal materials to satisfy the schedule and budget of the construction. With"happiness" as the theme,recreate the Taiwanese theme park of reminiscence by zigzag alleys, stairs and red lanterns. To transform Zen and Kyoto style creates the natural space by light, shadow and window grilles. Using the books and stairs create the cultural market. To create the recreational court by botanic elements and butterflies. Create a interactive smart space through new technologies such as "VR" and "3D interactive projection".
- Design Challenge
- 1. The project belongs to the commercial design project of China's first-tier cities. How to create a shopping mall fitting the consumption structure of the city, and creating a memorable shopping space .
2. The limitations of the original structure of the existing building, such as low floor height, large beam height, the form of picking holes is not ideal, etc., how to design with the original framework as the guideline to continue the soft and beautiful space intention, showing the theme image of the shopping center that can be remembered. - Research
- The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub(include Hongqiao airport and railway station).
The project location is due to the regional investment strategy of the comprehensive consideration, emphasizes the combination of shopping and interactive experience, through to the regional division to redefine the spirit of the space, in order to increase consumer cognition and memory, is a kind of convenient shopping, entertainment. - Inspiration
- From the perspective of modern urban park design, with the breakthrough of the topic space design gimmick to build six characteristics,named by The Feast of jiufen,He Feng Ri Li,Liu Mang Wu,The Secret Garden,The Future World,The Vivid Food Court and so on. From the perspective of each consumer, emphasizes the combination of shopping and spatial experience, to increase consumer's perception of place and memory. Create an experience space that can be perceived, read and remembered by consumers.
- Project Duration
- The project design was started in April 2017 in Shanghai, China, and was completed in April 2018. The mall was opened in Nanyang, China in October 2019.
- Operation Flow
- The whole theme boutique business will from life aesthetics, community service, growth, innovation, entertainment four gene family, with the breakthrough of design methods to build multiple high space, creating six characteristic topic space, from planning to the layout of the formats and manuscript design, from the perspective of each consumer, the business line optimization, for commercial center to guide the rational flow of customers, satisfy consumers leisure, shopping and entertainment as a one-stop consumption demand.
- Team Members
- Design Director:Alex Chiang
Designer:Jing zhang
Designer:Henry Sun
Designer:Jim Zhang
Designer:Wen Lee - Image Credits
- #1: Photographer Siye Zhang, The Feast of jiufen, 2019
#2: Photographer Siye Zhang, He Feng Ri Li, 2019
#3: Photographer Siye Zhang, Liu Mang Wu, 2019
#4: Photographer Siye Zhang, The Secret Garden, 2019
#5: Photographer Siye Zhang, The Future World, 2019
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