Problue Annual Posters Primary Function: Ntawv Xov Xwm Ntsu by JBBC Branding Consultancy

Problue Annual Posters Primary Function: Ntawv Xov Xwm Ntsu by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Kev Yees Duab thiab Kev Kho Duab Competition Category.

NyiajKev Yees Duab· 2020

Problue Annual Posters Primary Function: Ntawv Xov Xwm Ntsu

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Nyiaj Winner in Kev Yees Duab Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primary Function: Ntawv Xov Xwm Ntsu

Book Text: Problue Annual Posters yog ib pab ntawv xov xwm ntsu luam tawm rau ib lub npe ua khoom dhia dej. Txhua daim ntawv xov xwm ntsu qhia ib tug qauv hnav ob yam tsoos tsho zoo nkauj nyob hauv nroog thiab ib cev khaub ncaws dhia dej, yog li ntawd qhov hloov pauv ntawm lub neej niaj hnub thiab kev dhia dej raug ua kom pom tau. Xim xiav grey raug siv rau tus txiv neej kom saib zoo nraug, thiab xim liab raug siv rau tus poj niam. Cov ko taw camouflage txhais txog kev txav ntawm lub neej hauv nroog. Cov kev sib txawv raug npaj tas los ntawm lub siab, xws li ceev thiab tsis txav, khaub ncaws niaj hnub thiab cev khaub ncaws dhia dej, du thiab ntse. Txhua daim ntawv xov xwm ntsu ntsuas tau 420 los ntawm 594 millimeters.

The Recognition

About the A' Design Award Nyiaj

Problue Annual Posters Primary Function: Ntawv Xov Xwm Ntsu yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Problue Annual Posters Primary Function: Ntawv Xov Xwm Ntsu xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Problue Annual Posters Primary Function: Ntawv Xov Xwm Ntsu yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd