Poma Rau Nqus by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Khoom Zoo Nkauj, Kev Tu Tus Kheej thiab Khoom Pleev Competition Category.

ToojKhoom Pleev· 2020

Poma Rau Nqus

by Andrei Majewski

Client: PomaBrush

A' Design Award Tooj Winner in Khoom Pleev Category

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Verified Award Winner

Verify Award Status for #101946

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poma Rau Nqus

Poma yog ib txoj rau nqus siv fais fab uas tsim los rau kev saib xyuas qhov ncauj txhua hnub thiab rau kev taug kev ncig. Lub cev thiab lub taub rau nqus tau ua los ntawm silicone theem noj qab haus huv, uas muab kev tuav ruaj khov thiab ntxuav cov hniav thiab daim tawv qab hniav yoog. Cov plaub rau nqus silicone nqus tsawg cov kab mob thiab tsuas yog xav tau hloov ob zaug hauv ib xyoos. Lub cev rau nqus me dua 20 feem pua tshaj li feem ntau lub rau nqus siv fais fab, thiab muaj ib qho txheej txheem rau nqus ua kom yooj yim siv. Lub thawv them roj fais fab me me ua hauj lwm yam tsis siv xov thiab tuav lub rau nqus muaj fais fab txaus siv rau peb lub hlis ntxiv.

The Recognition

About the A' Design Award Tooj

Poma Rau Nqus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Poma Rau Nqus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Poma Rau Nqus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales