Caster Chaw Taws Teeb Tswj los ntawm Mariana Couto and Tiago Correia

Qhov qauv tsim Caster Chaw Taws Teeb Tswj los ntawm Mariana Couto and Tiago Correia yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Hlau hauv Pawg Sib Tw Tsim Khoom Siv Hluav Taws Xob.

HlauKhoom Siv Hluav Taws Xob· 2020

Caster Chaw Taws Teeb Tswj

los ntawm Mariana Couto and Tiago Correia

Tus Neeg Siv: Telefonica

Tus Yeej A' Design Award Hlau hauv Pawg Khoom Siv Hluav Taws Xob

21,287

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #102595

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Caster Chaw Taws Teeb Tswj

Caster cov chaw taws teeb tswj tau raug tsim los siv nrog Telefonica Movistar thiab kev pabcuam TV. Cov ntsiab lus tswj tseem ceeb yog qhov chaw nruab nrab hauv kev teeb tsa hauv cheeb tsam thiab cov cim ua kom zoo rau lub suab sib xyaw ua kom muaj nuj nqi uas cia tus neeg siv cuam tshuam nrog Aura virtual pabcuam. Sab nraub qaum ntawm cov chaw taws teeb tswj, ib txheej muag muag muag tau txais kev nplij siab ntxiv thiab kev tuav kom zoo, uas tuaj yeem tuav tau tshwj xeeb. Vim yog lub teeb tsa lub hauv nruab nrog lub teeb pom kev, cov khawm feem ntau siv ntawm cov chaw taws teeb tswj lub teeb thaum lub cuab yeej daws hauv chav dimly.

Qhov Lees Paub

Txog A' Design Award Hlau

Caster Chaw Taws Teeb Tswj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Caster Chaw Taws Teeb Tswj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Caster Chaw Taws Teeb Tswj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Qhov Loj & Ntim: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Cov Ntsiab Lus: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Thev Naus Laus Zis Tsim Khoom: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Kev Sib Tw Tsim Qauv: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Kev Tshawb Fawb: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Kev Txhawb Siab: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Lub Sij Hawm Ua Hauj Lwm: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Txheej Txheem Ua Hauj Lwm: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Cov Patent: Copyrights belong to Tech4home Ltd 2019
Cov Tswv Cuab Pab: Mariana Couto
Tiago Correia
Kev Qhuas Duab: All images created by João Santos (Chief Design Officer at Tech4home)