The Simplest Happiness Kev Ua Lag Luam by Yen C Chen

The Simplest Happiness Kev Ua Lag Luam by Yen C Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

PlatinumYeeb Yaj Kiab· 2020

The Simplest Happiness Kev Ua Lag Luam

by Yen C Chen

Client: Fox Movies

A' Design Award Platinum Winner in Yeeb Yaj Kiab Category

726,825

Verified Award Winner

Verify Award Status for #103050

Pub Nyiaj Tam Sim No Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Simplest Happiness Kev Ua Lag Luam

Hauv Suav zodiac, 2019 yog lub xyoo ntawm tus npua, yog li Yen C tsim cov hlais npua, thiab nws yog pun hauv "ntau cov yeeb yaj kiab kub" hauv Suav. Cov cim zoo siab tau raws tus channel daim duab thiab nrog lub siab zoo siab uas channel xav muab rau nws cov neeg tuaj saib. Daim vis dis aus yog qhov sib xyaw ntawm plaub zaj yeeb yaj kiab. Cov menyuam yaus uas tabtom ua si tuaj yeem qhia qhov kev zoo siab ntshiab, thiab vam tias cov neeg mloog yuav muaj lub siab xav saib cov yeeb yaj kiab.

The Recognition

About the A' Design Award Platinum

The Simplest Happiness Kev Ua Lag Luam yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Simplest Happiness Kev Ua Lag Luam qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. The Simplest Happiness Kev Ua Lag Luam yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Team Members: Yen C Chen
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019