Flavour Funhouse Primary Function: Chaw Muag Khoom Hauv Av by K11 Musea

Flavour Funhouse Primary Function: Chaw Muag Khoom Hauv Av by K11 Musea is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2020

Flavour Funhouse Primary Function: Chaw Muag Khoom Hauv Av

by K11 Musea

Client: New World Development Company Limited

A' Design Award Nyiaj Winner in Sab Hauv Category

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Colors

The Design

About Flavour Funhouse Primary Function: Chaw Muag Khoom Hauv Av

Flavour Funhouse yog ib qho chaw muag khoom hauv av nyob rau Hong Kong. Cov qauv tsim no tau siv cov qauv kev txhim kho hlau thiab iav galleria ntawm xyoo puas caum cuaj. Cov ntsej muag khw ua los ntawm hlau thiab iav thiab cov qhov rooj kaw kub dub muab tag nrho ib puag ncig ua kom muaj ib qho chaw sib xws thiab tsis paub xyoo. Ib qho ru tsev hlau dub siab uas muaj hlau ua daim phiaj tuav cov teeb thiab cov khaub ncaws kho kom zoo nkauj thiab khaws cov qhov kwv yees siab ntawm chav hauv av. Peb hom tais choj, suav nrog cov muaj rau lub sab tsib, cim cov cheeb tsam sib txawv. Ib qho chaw noj mov muaj cov rooj txiab bar, cov rooj me thiab ib lub rooj ntoo ntev rau cov pab pawg sib txawv. Chaw kuj muab rau kev kos duab niaj hnub no.

The Recognition

About the A' Design Award Nyiaj

Flavour Funhouse Primary Function: Chaw Muag Khoom Hauv Av yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Flavour Funhouse Primary Function: Chaw Muag Khoom Hauv Av xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Flavour Funhouse Primary Function: Chaw Muag Khoom Hauv Av yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits: Edmon Leong