Hello Future Cov Rooj Muag Khoom Muag by Nicoletta Santini

Hello Future Cov Rooj Muag Khoom Muag by Nicoletta Santini is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

HlauSab Hauv· 2020

Hello Future Cov Rooj Muag Khoom Muag

by Nicoletta Santini

Client: BD Expo S.R.L.

A' Design Award Hlau Winner in Sab Hauv Category

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Verified Award Winner

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Colors

The Design

About Hello Future Cov Rooj Muag Khoom Muag

"Tsawg dua yog qhov ntau dua" yog lub tswv yim, uas tau txhawb lub phiaj xwm ntawm qhov kev teeb tsa niaj hnub no thiab tsawg heev sawv. Qhov yooj yim ua ke nrog kev ua haujlwm thiab kev xav tau txuas tau yog cov ntsiab lus tom qab tus qauv tsim no. Tus ntawv futurist yav dhau los ntawm cov qauv ua ke nrog cov kab sib txuas ntawm cov lus nthuav tawm xws li cov khoom lag luam ntawm cov khoom pov thawj thiab cov duab thiab cov khoom siv zoo thiab ua tiav qhov kev txhais no. Ntxiv rau qhov ntawd, qhov muag pom ntawm lub rooj vag sib txawv vim tias qhov kev hloov pauv pom yog lub hauv paus uas ua rau qhov no sawv tshwj xeeb.

The Recognition

About the A' Design Award Hlau

Hello Future Cov Rooj Muag Khoom Muag yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Hello Future Cov Rooj Muag Khoom Muag xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Hello Future Cov Rooj Muag Khoom Muag tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The central laminated wooden gate, designed to create an open space stand and to make the company name stand-out on every side, characterizes the stand.
This structure is surrounded by several minimal displays always in high quality laminated wood, which delimits the accesses to the central meeting area such as permits the client to exhibit his products in a sophisticated way.
To guarantee the correct impact for the corporate communication two wide led walls were laterally arranged.
Dimensions & Packaging: This 3 sides open stand measures mt. 16 x 9 m (144 mq) and it reaches a maximum height of 5 m with the gate structure and back wall.
Tags: Exhibition Design, Pavoni Italia, BD Expo, Sigep, Rimini fair, modular furniture, futuristic exhibition structure, less is more, minimalism and functionality
Production Technology: The stand is based on a raised platform with natural laminated flooring.
The structures such as the displays of the stand are made of laminated wood, while the furnishings are made of metal and plastic. The LED lightings such as two led walls with relative audio system and control were disposed in addiction to 3D logos and stickers.
Design Challenge: The challenge was to give a unique identity that could be remembered, a simple and representative stand, where the products could be enhanced, creating a futuristic identity.
Research: The research was aimed at giving a unique character to the stand, which stood out for its originality and simplicity. The goal was to give the company an innovative, quality and recognizable character. To create this project I studied the selected products the client wanted to exhibit such as the minimal corporate communication, trying to combine them with futuristic design.
Inspiration: Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
The futuristic shape of the central structure combined with the simplified lines of the displays such as the selected range of exhibited products and graphics and the high quality of materials and finishing proposed are the representation of this philosophy, usually expressed with the words "Less is more".
Project Duration: The project started in 2019 and was exhibited at the world's top event for the entire supply chain of the Artisan Pastry, the Sigep Exhibition that took place in Rimini, Italy, in January 2020.
Operation Flow: The illusion of a different gate because of the viewpoint changes is the distinctive element that makes the stand unique.