Beauty United Space Kev Tsim Qauv Sab Hauv Rau Lub Tsev Kho Plaub Hau los ntawm John Sun and Renee Zhu

Qhov qauv tsim Beauty United Space Kev Tsim Qauv Sab Hauv Rau Lub Tsev Kho Plaub Hau los ntawm John Sun and Renee Zhu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

KubSab Hauv· 2020

Beauty United Space Kev Tsim Qauv Sab Hauv Rau Lub Tsev Kho Plaub Hau

los ntawm John Sun and Renee Zhu

Tus Neeg Siv: DDDD Creative Company

Tus Yeej A' Design Award Kub hauv Pawg Sab Hauv

36,437

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #104564

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Beauty United Space Kev Tsim Qauv Sab Hauv Rau Lub Tsev Kho Plaub Hau

Beauty United Space yog ib lub tsev kho plaub hau thiab pab kom zoo nkauj nyob rau hauv Wuhan, Suav teb. Sab hauv muaj cheeb tsam li 220 square meters thiab coj kev txiav plaub hau, kev tu plaub hau thiab kev pleev xim ntsej muag los ua ke rau hauv ib qho chaw. Cov xim tseem ceeb ntawm lub npe lag luam faib cov cheeb tsam thiab tsim kom muaj cov xim sib txawv heev. Cov qauv abstract ntawm lub tsheb npav raug siv ua ib lub ntsiab thoob plaws hauv qhov chaw. Cov khoom siv muaj xws li cov daim terrazzo uas npaj ua ntej lawm, cov pobzeb cement, cov hlau stainless uas ci iav thiab txhuam du, thiab cov rooj zaum yas uas nias ua qauv. Cov cheeb tsam sib cuam tshuam thiab cov chaw tso khoom qhia pab cov neeg tuaj xyuas nkag siab txog lub npe lag luam.

Qhov Lees Paub

Txog A' Design Award Kub

Beauty United Space Kev Tsim Qauv Sab Hauv Rau Lub Tsev Kho Plaub Hau yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Beauty United Space Kev Tsim Qauv Sab Hauv Rau Lub Tsev Kho Plaub Hau xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Beauty United Space Kev Tsim Qauv Sab Hauv Rau Lub Tsev Kho Plaub Hau ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Qhov Loj & Ntim: About 220 square meters.
Cov Ntsiab Lus: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Thev Naus Laus Zis Tsim Khoom: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Kev Sib Tw Tsim Qauv: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Kev Tshawb Fawb: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Kev Txhawb Siab: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Lub Sij Hawm Ua Hauj Lwm: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Txheej Txheem Ua Hauj Lwm: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Cov Tswv Cuab Pab: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Kev Qhuas Duab: Photographer: Sensor Images