The Cube Kev Tsim Qauv Sab Hauv Chaw Ua Zaub Rau Ntiv Tes by Zoe Lee

The Cube Kev Tsim Qauv Sab Hauv Chaw Ua Zaub Rau Ntiv Tes by Zoe Lee is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

HlauSab Hauv· 2021

The Cube Kev Tsim Qauv Sab Hauv Chaw Ua Zaub Rau Ntiv Tes

by Zoe Lee

Client: The Cube Nail Lab

A' Design Award Hlau Winner in Sab Hauv Category

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Colors

The Design

About The Cube Kev Tsim Qauv Sab Hauv Chaw Ua Zaub Rau Ntiv Tes

Lub Cube yog ib qhov chaw ua zaub rau ntiv tes sab hauv nyob hauv Toronto. Lub tswv yim tuaj ntawm lub Rubik cube, thiab cov phab ntsa, plag thiab qab nthab puag puag ncig muaj ib co qauv ntxaij ceramic tiles txuas ua ke tsis tu. Cov ceramic tiles xim pink ntev 4 nyob rau 4 nti thiab 8 nyob rau 8 nti raug teeb tsa txuas ntawm phab ntsa mus rau plag thiab lub rooj, yog li cov grid ntws tsis muaj kev tu rau txhua ceg kaum. Cov shelves puab yog qauv plaub sab thiab qauv cube raug puab tawm hauv phab ntsa. Cov chaw ua ntawm txhuas (copper) thiab cov xim pastel tsim tau ib puag ncig sov thiab niaj hnub uas txawv ntawm daim duab ci ci ntawm chaw ua zaub rau ntiv tes uas ib txwm pom.

The Recognition

About the A' Design Award Hlau

The Cube Kev Tsim Qauv Sab Hauv Chaw Ua Zaub Rau Ntiv Tes yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. The Cube Kev Tsim Qauv Sab Hauv Chaw Ua Zaub Rau Ntiv Tes xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. The Cube Kev Tsim Qauv Sab Hauv Chaw Ua Zaub Rau Ntiv Tes tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cube Nail Lab is characterized by its interior,where the walls,floor and ceiling are covered in a continuous ceramic tile pattern.With thoughtful consideration of the brand,a color of pink was picked by the designer to give it a refreshing look that sets the character apart from the typical glossy and glamorous images of a nail spa.
We worked the interior space around its branding colors and paired it with copper finishes to create a warm, cozy environment for a fully modern look.
Dimensions & Packaging: Pink tile Cesi 4x4 inches and 8x8 inches
Wall covering Maharam
Vinyl Luxury Tile Johnsonite
Solid surface Dupont Corian
Laminate Abet Laminati
Paint Benjamin Moore
Chairs and lamps CB2 and West Elm
Tags: The Cube Nail Lab, The Cube, Nail Spa, Dexign Matter, 883 Bay Street, Nail Salon
Production Technology: The dimensions of 4X4 inches and 8x8 inches pink tile cover the walls and floor in a continuous pattern,the shelves have been carved from the wall.
The geometric wall covering also extends the concept of cubes and lines into the pedicure area.
Copper finishes lighting to highlight a warm,cozy environment for a fully modern look.
Design Challenge: The challenge of this project: connect all the 4x4 inches and 8x8 inches from wall to floor and counter.
Research: A combination of descriptive and associational research was done. The objective was to determine The Perfect location that can offer the best opportunity for the clients business to grow. An initial survey was conducted by comparing various potential sites. From the demographics, age ranges and other competitors. All these factors were crucial during data collection. After this thorough process, a couple of sites were shortlisted. However, a more detailed study was needed to determine the best fit. Additional data on competitions was gathered by looking into how their business is doing or trending collecting data such as the number of years in business, has the business expanded or made significant changes in the last couple of years is a direct relation between its location vs the customers that it supports? Finally, examining the aesthetic and design style of the competitors provided a better understanding of how our clients can utilize design to standout from the crowd and attract potential customers.
Inspiration: The concept stems from the branding idea of Rubiks Cube.The tiled grid is a guide for the entrance area,the pattern manages to flow consistently at each corner this is illustrated where the wall or counter meets the ground.Following the pink tile,coupled with the pastel color palette,the retail outlet evokes a simple,ordered yet playful space.Rectangular and cube shaped shelves have been carved from the wall.It is a space within a space.
Project Duration: The project started in Dec 2017 and finished in June 2018 in Toronto
Operation Flow: The Cube Nail salon operates like your typical salon. As you step into the space, you are greeted by a central table where you can have your nails done, while off to the side is a bank of pedicure chairs.
The main reception desk which is always an integral part of any business is discreet and miniature in size. However, its finished with a tile pattern that is distinct as it represents the very essence of the brand. This same tile pattern ca be seen on the floor and walls that offers a strong visual pull to get customers and passers by into the space. This is evident thru the intense feminine touch light pastel colors relaxing and comfortable seating. Once inside users can appreciate the ambiance while having their nails done. It is a classic example of how aesthetics, the functionality of a space coupled with the services provided can seamlessly integrate and elevate the performance of a product.
Team Members: Designer Zoe LEE
Image Credits: Image #1: Photographer Scott Norsworthy
Image #2: Photographer Scott Norsworthy
Image #3: Photographer Scott Norsworthy
Image #4: Photographer Scott Norsworthy