Anta Kev Tsim Qauv Chaw Ua Haujlwm Sab Hauv by Oatson Interior Design

Anta Kev Tsim Qauv Chaw Ua Haujlwm Sab Hauv by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2021

Anta Kev Tsim Qauv Chaw Ua Haujlwm Sab Hauv

by Oatson Interior Design

Client: Oatson Interior Design

A' Design Award Tooj Winner in Sab Hauv Category

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Verified Award Winner

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Colors

The Design

About Anta Kev Tsim Qauv Chaw Ua Haujlwm Sab Hauv

Anta yog kev tsim qauv chaw ua haujlwm sab hauv ntawm lub chaw ua haujlwm loj (headquarters) ntawm ib lub npe khoom ntaub tsoos kev caij ncej (sportswear) hauv Shanghai, Suav Teb. Txhua theem tsev txij ntawm theem ob mus txog theem tsib raug muab faib rau ib lub npe khoom hauv pab pawg ntawd. Ib feem ntawm theem hauv av muaj phab tsev siab yim mev (eight metre) thiab muaj ib daim vijtsam LED loj uas pom tau tawm sab nraud. Kab dawb kab ntsuab dov dov, cov duab neeg ua kis las dawb, thiab tus ntawv lus liab uas yog lub npe khoom tsim tau lub chaw nkag. Ib qhov chaw so xim liab thiab plag tsev xim xiav ua raws li ob lub npe khoom cov xim. Cov khoom siv los ua kom tiav xws li nyiaj hlau xim (aluminium plate paint), ntoo oak thin (oak veneer), pob zeb marble thiab pob zeb granite.

The Recognition

About the A' Design Award Tooj

Anta Kev Tsim Qauv Chaw Ua Haujlwm Sab Hauv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Anta Kev Tsim Qauv Chaw Ua Haujlwm Sab Hauv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Anta Kev Tsim Qauv Chaw Ua Haujlwm Sab Hauv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensions & Packaging: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tags: interior design, workplace, brand, modern, international
Production Technology: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Design Challenge: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Research: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiration: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Project Duration: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Operation Flow: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Team Members: Chief designer: Yan Deng
Chief designer: Jia Rong