Transformers the Skin Test House Khw Pop Up Ib Ntsais Muag los ntawm Hsuan-Hui Lee

Qhov qauv tsim Transformers the Skin Test House Khw Pop Up Ib Ntsais Muag los ntawm Hsuan-Hui Lee yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

HlauSab Hauv· 2021

Transformers the Skin Test House Khw Pop Up Ib Ntsais Muag

los ntawm Hsuan-Hui Lee

Tus Neeg Siv: Birkin Creative Integrated Marketing Service Limited

Tus Yeej A' Design Award Hlau hauv Pawg Sab Hauv

20,078

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #107197

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Transformers the Skin Test House Khw Pop Up Ib Ntsais Muag

Transformers the Skin Test House yog ib lub khw pop up tsim los rau ib lub cim npe khoom pleev tsev noj qab haus huv (cosmetics). Lub khw yog tsim los ntawm cov container uas muaj hlau ua qauv txawb, tab sis lub taw, lub npoo saum toj thiab cov phab ntsa yog muab ntoo thiab cov khoom siv uas zoo rau ib puag ncig los tsim. Cov thawv teeb LED thiab cov qhov muag khoom tso khoom qhia rau sab hauv. Cov chav khoom no siv tau kaum ob teev ua ke, thiab muaj peev xwm coj los sib txuas ua ntau lub tuaj ua ke raws li xav tau, thiab muaj ib lub tsev npog (canopy) ntxiv rau thaum los nag. Tag nrho cov khoom siv yog cov uas rov siv tau dua, thiab lub khw no twb muab txawb thiab rho tawm kwv yees li rau caum zaug lawm rau kev qhia khoom nyob rau cov chaw pej xeem.

Qhov Lees Paub

Txog A' Design Award Hlau

Transformers the Skin Test House Khw Pop Up Ib Ntsais Muag yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Transformers the Skin Test House Khw Pop Up Ib Ntsais Muag xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Transformers the Skin Test House Khw Pop Up Ib Ntsais Muag tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Qhov Loj & Ntim: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Cov Ntsiab Lus: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Thev Naus Laus Zis Tsim Khoom: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Kev Sib Tw Tsim Qauv: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Kev Tshawb Fawb: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Kev Txhawb Siab: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Lub Sij Hawm Ua Hauj Lwm: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Txheej Txheem Ua Hauj Lwm: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Cov Tswv Cuab Pab: Birkin Creative Integrated Marketing
Kev Qhuas Duab: Birkin Creative Integrated Marketing