3 Mobile Lifestyle Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.
NyiajSab Hauv· 2021
3 Mobile Lifestyle Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom
Client: IMO design
A' Design Award Nyiaj Winner in Sab Hauv Category
Verified Award Winner
Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom
Book Text: 3 Mobile Lifestyle Store yog ib qho kev tsim qauv sab hauv ntawm khw muag khoom rau ib lub npe hoob kas mobile network hauv Hong Kong. Lub khw npog 150 square metres. Cov kab dub thiab dawb sib txawv khiav thoob txhua lub kaum ntawm qhov chaw. Cov kab tais dav pua tsim lub linear light bar thiab tus qauv ntawm hauv pem teb. Cov khoom kho ntoo ntxiv rau kev sib haum thiab kev yooj yim. Qhov chaw pab cuam cov neeg siv khoom siv cov ntaub thaiv nrov uas tau txais kev tshoov siab los ntawm cov rooj zaum first class hauv nyob hoom. Ib lub chaw tsim khoom uas raug kaw nrog cov ntaub thaiv iav uas ua tau tsim cov kev qhia thiab tuaj yeem qhib mus rau qhov chaw muag khoom rau cov xwm txheej.
The Recognition
About the A' Design Award Nyiaj
3 Mobile Lifestyle Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. 3 Mobile Lifestyle Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. 3 Mobile Lifestyle Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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