Hang Seng Bank Kev Tsim Qauv Hauv Tsev Chaw Ua Hauj Lwm Ntawm Tsev Cia Nyiaj by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.
ToojSab Hauv· 2021
Hang Seng Bank Kev Tsim Qauv Hauv Tsev Chaw Ua Hauj Lwm Ntawm Tsev Cia Nyiaj
Client: IMO design
A' Design Award Tooj Winner in Sab Hauv Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank Kev Tsim Qauv Hauv Tsev Chaw Ua Hauj Lwm Ntawm Tsev Cia Nyiaj
Hang Seng Bank yog ib lub tsev cia nyiaj tshiab ntawm tiam neeg tam sim no uas nyob rau hauv Hong Kong. Lub chaw ua hauj lwm no muaj 152 square meters thiab muaj kev tsim qauv qhib dav thiab txais tos zoo, nrog rau kev pom kev tshav ntuj uas haum thiab cov ntoo qhov chaw sov siab. Cov khoom siv digital raug muab tsim ua ke rau hauv kev tsim qauv, xws li kev muab daim pib electronic, ib qhov chaw ua hauj lwm digital, thiab ib lub rooj self-service. Cov neeg siv khoom muaj peev xwm tau txais daim pib electronic rau kev ua hauj lwm ntawm lub rooj ua hauj lwm los ntawm daim ntawv thov mobile banking ua ntej lawv tuaj txog. Lub hom phiaj ntawm kev tsim qauv no yog xav txo sij hawm tos hauv lub chaw ua hauj lwm thiab ua kom kev ua hauj lwm ntawm tsev cia nyiaj muaj peev xwm ceev thiab sib koom tes zoo dua qub.
The Recognition
About the A' Design Award Tooj
Hang Seng Bank Kev Tsim Qauv Hauv Tsev Chaw Ua Hauj Lwm Ntawm Tsev Cia Nyiaj yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Hang Seng Bank Kev Tsim Qauv Hauv Tsev Chaw Ua Hauj Lwm Ntawm Tsev Cia Nyiaj xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Hang Seng Bank Kev Tsim Qauv Hauv Tsev Chaw Ua Hauj Lwm Ntawm Tsev Cia Nyiaj ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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